Istraživanje tržišta

Istraživanje tržišta

Mira Marušić, Tihomir Vranešević

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

Selling products or services on the market, with the intention of generating income, is unthinkable today without knowledge of the market. In the pursuit of long-term market success, knowledge of the market can mean a decisive advantage compared to competing companies, as it helps to find a better way to satisfy consumers. This is why market research is considered an integral part of marketing and business management. For students of marketing and business management, market research is one of the most important parts and fields of study.

The book is divided into three parts. The first part is an introduction to market research, the role and meaning of research in business decision-making. The second part consists of the process of market research, and the third is about the application of market research. In the Appendices at the end of the book in this, the fifth edition, there is a Glossary of Terms, Financial Market Research in the Republic of Croatia and the Household Panel.

Editor
Jelena Futivić
Graphics design
Boris Bengez
Dimensions
24 x 17 cm
Pages
582
Publisher
24 sata, Zagreb, 2001.
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
978-9-53972-283-6

One copy is available

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Arheologija Bliskog istoka

Arheologija Bliskog istoka

Vidosava Nedomački
Naučna knjiga, 1981.
Croatian. Latin alphabet. Paperback.
11.98
Teorija književnosti

Teorija književnosti

Milivoj Solar

This book is intended for high school students, literature students, and all those who wish to become familiar with the basic concepts of literary theory and some of the basic problems of the scientific study of literature.

Školska knjiga, 1982.
Croatian. Latin alphabet. Hardcover.
2.76 - 2.99
Profesionalna integracija slijepih

Profesionalna integracija slijepih

Vladimir Stančić, Frane Tonković, Gojko Zovko
Fakultet za defektologiju, 1979.
Croatian. Latin alphabet. Paperback.
9.72
Medicinska fiziologija

Medicinska fiziologija

Arthur C. Guyton
Medicinska naklada, 1973.
Croatian. Latin alphabet. Hardcover with dust jacket.
13.44
Fotokoagulacija. Laser u oftalmologiji

Fotokoagulacija. Laser u oftalmologiji

Krešimir Čupak
Zrinski, 1979.
Croatian. Latin alphabet. Hardcover with dust jacket.
3.50
Ekonomska čitanka

Ekonomska čitanka

Paul A. Samuelson
Matica hrvatska, 1975.
Croatian. Latin alphabet. Hardcover.
12.34