Social Science • Marketing and propaganda

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title

Effective public relations

Translation

Luka Marković

Editor

Đuro Njavro, Mate Njavro

Dimensions

25 x 20 cm

Pages

492

Publisher

Mate d.o.o, Zagreb, 2010.

Latin alphabet. Paperback.

Language: Croatian.

No copies available

The last copy was sold recently.

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Grammar & Spelling • Language & linguistics • Croatian literature

Sintaksa hrvatskoga književnog jezika: Nacrt za gramatiku

Radoslav Katičić

The work Syntax of the Croatian Literary Language by Radoslav Katičić is a fundamental grammatical research that systematically describes the sentence structures and laws of the Croatian standard language.

Hrvatska akademija znanosti i umjetnosti (HAZU), 1991.

Croatian. Latin alphabet. Hardcover.

18.54 €

Education • Pedagogy • Old textbooks

Malo cestom, malo prugom

Velimir Dorofejev

An educational picture book intended for third grade elementary school students. It explains to children in a simple and fun way the rules of safe behavior in traffic - both on the road and near railway tracks.

Školska knjiga, 1970.

Croatian. Latin alphabet. Paperback.

12.36 €

Grammar & Spelling • Language & linguistics • Croatian literature

Tvorba riječi u hrvatskom književnom jeziku: Nacrt za gramatiku

Stjepan Babić

In his work Word Formation in the Croatian Literary Language – A Grammar Draft, Stjepan Babić systematically discusses word formation in standard Croatian and lays the foundation for contemporary morphological analysis.

Hrvatska akademija znanosti i umjetnosti (HAZU), 1991.

Croatian. Latin alphabet. Hardcover.

15.38 €

Education • Old textbooks • Exhibition & Catalogues

Ilustrovani katalog učila za osnovne škole i zabavišta sa cjenikom na skladištu u knjižari St. Kugli

Illustrated catalogs of teaching aids were a key sales and information tool for schools, teachers, and educators. Today, such catalogs have significant antiquarian and documentary value, as they bear witness to the development of education, visual culture

St. Kugli, 1938.

Croatian. Latin alphabet. Paperback.

22.36 €

Pedagogy • Old textbooks • Sports and leisure

Podsetnik fizičkog vaspitanja u srednjim školama

Janko Leskošek, Ljubomir Nešić, Žika Živanović

The Physical Education Manual in Secondary Schools is a practical manual for secondary school teachers and students. It contains methods, programs, exercises and instructions for organizing physical education classes in the SFRY.

Partizanska knjiga, 1970.

Serbian. Latin alphabet. Paperback.

7.56 €

Arheogenetika • Archaeology • Demographics • Ancient Age • History of the Balkans • Serbian History

Poreklo Slovena: Osvrti na DNK-genealogiju

Anatolij A. Kljosov

Anatoly A. Klyosov's book The Origin of the Slavs - A Look at DNA Genealogy uses DNA genealogy methods to reconstruct the origins of the Slavs, Serbs, and Russians, challenging traditional theories of migration in the 6th century.

Miroslav, 2013.

Serbian. Cyrillic alphabet. Hardcover.

34.26 €