Social Science • Marketing and propaganda

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title

Effective public relations

Translation

Luka Marković

Editor

Đuro Njavro, Mate Njavro

Dimensions

25 x 20 cm

Pages

492

Publisher

Mate d.o.o, Zagreb, 2010.

Latin alphabet. Paperback.

Language: Croatian.

No copies available

The last copy was sold recently.

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Education • Pedagogy • Encyclopedia, Dictionaries & Lexicons • Math & Physics

Riznica znanja za mlade: Matematika

The book serves as an accessible introduction to mathematics, with the aim of developing understanding, interest, and confidence in working with numbers and mathematical concepts.

Jugoslavija, 1981.

Serbian. Latin alphabet. Hardcover.

6.00 €

Social Science • History

Najveće katastrofe čovječanstva

Joachim G. Leithauser

The book The Greatest Catastrophes of Mankind by Joachim G. Leithäuser, published in 1963, provides a comprehensive account of the greatest natural and human disasters that have shaped human history.

Stvarnost, 1963.

Croatian. Latin alphabet. Hardcover.

5.12 €

Social Science • Law • Military technology

Vojna obaveza, savezni propisi s komentarom zakona o vojnoj obavezi

The book "Military conscription, federal regulations with a commentary on the law on military conscription" from 1982 presents a comprehensive overview of the then legislation of the SFRY that regulates military conscription.

24 sata, 1982.

Croatian. Latin alphabet. Paperback.

4.14 €

Defectology • Pedagogy • Psychology • Sociology

Zašto baš ja: knjiga o nasilju među djecom

Hrvoje Kovačević, Gordana Buljan-Flander

Why Me is a book about violence among children, combining a literary and professional approach. It consists of two parts: an artistic part, made up of stories by writer Hrvoje Kovačević, and a professional part, written by psychologist Gordana Buljan-Flan

Znanje, 2005.

Croatian. Latin alphabet. Hardcover.

6.72 €

Education • Pedagogy • Sociology • Croatian history • 20th Century • Collections and chronologies

Školstvo u XX. stoljeću

The collection "Education in the 20th Century", published in 2003 in Annals for the History of Education (vol. 2), contains papers from the professional-scientific meeting in Zagreb (October 25-27, 2001), held on the occasion of the 100th anniversary of t

Hrvatski školski muzej, 2003.

Croatian. Latin alphabet. Paperback.

5.98 €

Anthropology • Old textbooks • Biology

Nauka o čovjeku: Za gimnazije

Franjo Dolenec, Ante Lui

"The Science of Man" is a textbook by Franjo Dolenec and Ante Lui, intended for high school students. The book provides a fundamental understanding of human anatomy and physiology, adapted for high school education.

Školska knjiga, 1967.

Croatian. Latin alphabet. Paperback.

6.84 €