Social Science • Management

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title

Effective public relations

Translation

Luka Marković

Editor

Đuro Njavro, Mate Njavro

Dimensions

25 x 20 cm

Pages

492

Publisher

Mate d.o.o, Zagreb, 2010.

Latin alphabet. Paperback.

Language: Croatian.

No copies available

The last copy was sold recently.

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Language & linguistics • Literary Theory

Teorijska poetika: problemi jezika

Marija Renata Majenowa

The study by Maria Renate Mayenowa, long-time head of the Poetics project at the Institute for Literary Studies of the Polish Academy of Sciences, professor of literary theory at the University of Warsaw, has been published twice as a manual.

Službeni glasnik, 2009.

Serbian. Latin alphabet. Hardcover.

18.00 €

Economy • Management • Popular Science

Dugi rep (2. proš. izd.)

Chris Anderson

Why is the future of business in selling more things, not copies?

Jesenski i Turk, 2008.

Croatian. Latin alphabet. Paperback.

7.22 €

Economy • Futurology • Culturology • Politicology • Sociology

Kriza, a poslije?

Jacques Attali

After A Brief History of the Future, Jacques Attali writes a brief history of the present, dissecting the reasons that led to the first global financial crisis, the ways in which it manifests itself, and possible perspectives for the future.

MeandarMedia, 2009.

Croatian. Latin alphabet. Paperback.

9.24 €

Politicology • Law • University textbooks

Uvod u državu i pravo

Ljerka Mintas Hodak, Mario Rašić

The book systematically covers the basic concepts of the state, legal order, sources of law and the main branches of law. The textbook provides an overview of the structure of government, constitutional principles and basic institutes necessary for unders

Mate d.o.o, 2016.

Croatian. Latin alphabet. Paperback.

13.56 €

Economy • Management • Sociology • University textbooks

Upravljanje ljudskim potencijalima

Gary Dessler

The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Hardcover.

46.27 €

Economy

Upravljanje operacijama i lancem opskrbe

Robert F. Jacobs, Richard B. Chase

The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.

Mate d.o.o, 2018.

Croatian. Latin alphabet. Paperback.

39.9835.98 €