Učinkoviti odnosi s javnošću (deseto izdanje)

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title
Effective public relations
Translation
Luka Marković
Editor
Đuro Njavro, Mate Njavro
Dimensions
25 x 20 cm
Pages
492
Publisher
Mate d.o.o, Zagreb, 2010.
 
Latin alphabet. Paperback.
Language: Croatian.

No copies available

The last copy was sold recently.

 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Hrvatski jezik u srednjoškolskoj nastavi

Hrvatski jezik u srednjoškolskoj nastavi

Dragutin Rosandić, Irena Rosandić

A basic handbook on the theory and practice of teaching, which elaborates methodological approaches to teaching language and literature and developing students' communicative and creative competences.

Školske novine, 1996.
Croatian. Latin alphabet. Hardcover.
18.26
The illustrated flag handbook

The illustrated flag handbook

Maria Costantino

A guide to 250 flags from around the world, all illustrated in four colors and fully updated in the countries included. Includes national, organizational, international, and provincial flags, as well as an explanation of flag symbolism.

Silverdale books, 2002.
English. Latin alphabet. Paperback.
13.88
Mladost za mlade: Fotografiranje

Mladost za mlade: Fotografiranje

Hans-Reinhard Schatter

This book focuses on photography as an art, technique and means of expression, but also as a potential interest for young people who want to explore the world through the lens.

Mladost, 1972.
Croatian. Latin alphabet. Hardcover.
3.98
Poremećaji u ponašanju djece i mladih

Poremećaji u ponašanju djece i mladih

Nebojša Macanović, Miodrag N. Simović, Branislava Popović Ćitić, Zlatko Miliša

The anthology is a publication that was created as part of the scientific meeting "Social Deviations", and within which we published 77 scientific papers. Current problems of children and young people from the perspective of various scientific disciplines

Centar modernih znanja, 2022.
Croatian. Latin alphabet. Paperback.
18.16
Veliki slikovni atlas svijeta: za školu i dom

Veliki slikovni atlas svijeta: za školu i dom

Richard Kemp
Mladinska knjiga, 1993.
Croatian. Latin alphabet. Hardcover.
9.54
Poduzetnička ekonomija: kako učiniti prvi korak

Poduzetnička ekonomija: kako učiniti prvi korak

Đuro Horvat, Željko Tintor

The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.

24 sata, 2006.
Croatian. Latin alphabet. Paperback.
10.42