Učinkoviti odnosi s javnošću (deseto izdanje)

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title
Effective public relations
Translation
Luka Marković
Editor
Đuro Njavro, Mate Njavro
Dimensions
25 x 20 cm
Pages
492
Publisher
Mate d.o.o, Zagreb, 2010.
 
Latin alphabet. Paperback.
Language: Croatian.

No copies available

The last copy was sold recently.

 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Nunamiuti: među eskimima na Aljaski

Nunamiuti: među eskimima na Aljaski

Helge Ingstad

Nunamiut - Eskimos (Labrador Algonquian: those who eat raw meat or, according to recent interpretations, those who knit snowshoes; they call themselves Inuit: people, singular Inuk), the population of the Arctic region.

SKD Prosvjeta, 1957.
Croatian. Latin alphabet. Hardcover with dust jacket.
12.98
Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Informator, 1996.
Croatian. Latin alphabet. Paperback.
7.86
Primitivni mentalitet

Primitivni mentalitet

Lucien Lévy-Bruhl

This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.

Kultura, 1954.
Croatian. Latin alphabet. Hardcover with dust jacket.
14.98
Čovek od straha: O zavisnostima

Čovek od straha: O zavisnostima

Vesna Mališić

This book explores the subject of addiction, focusing on fear and its role in various forms of addiction.

Partizanska knjiga, 1986.
Serbian. Latin alphabet. Paperback.
6.38
Tamna strana ekrana

Tamna strana ekrana

The book is the result of many years of work by editors and collaborators and monitoring and analysis of domestic and foreign research on the impact of the media on children, youth and adults.

Tiva tiskara, 2012.
Croatian. Latin alphabet. Paperback.
2.98
Što je sociologija?

Što je sociologija?

Norbert Elias

A classic work by one of the most influential sociologists of the 20th century, the founder of "figurative" or "process" sociology. The book is a programmatic manifesto against the then dominant structural-functionalist paradigm (Parsons) and pure positiv

Antibarbarus, 2007.
Croatian. Latin alphabet. Paperback.
8.26