Učinkoviti odnosi s javnošću (deseto izdanje)

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title
Effective public relations
Translation
Luka Marković
Editor
Đuro Njavro, Mate Njavro
Dimensions
25 x 20 cm
Pages
492
Publisher
Mate d.o.o, Zagreb, 2010.
 
Latin alphabet. Paperback.
Language: Croatian.

No copies available

The last copy was sold recently.

 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Teorijski pojmovi neutralnosti

Teorijski pojmovi neutralnosti

Ranko Petković

The work was created in the context of the Cold War and the strengthening of the Non-Aligned Movement, so the author considers neutrality as a political, legal and historical phenomenon.

Rad, 1982.
Serbian. Latin alphabet. Paperback.
5.98 €
Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Informator, 1996.
Croatian. Latin alphabet. Paperback.
7.86 €
Introducing Capitalism: A Graphic Guide

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values ​​of the modern world.

Icon Books, 2013.
English. Latin alphabet. Paperback.
6.32 €
Rajski brežuljci: Povijest moći i nemoći

Rajski brežuljci: Povijest moći i nemoći

Mineke Schipper

In her book, Mineke Schipper explores cultures throughout history to describe the complex relationship men have with the female body. Despite the symbiotic relationship between the sexes, men have always had greater power than women, and at the root of it

Durieux, 2021.
Croatian. Latin alphabet. Hardcover with dust jacket.
16.54 €
Kreativne industrije

Kreativne industrije

John Hartley

''Creative Industries'' is a bold collection of essays that charts the tumultuous revolution that is transforming the production, consumption, and understanding of culture in an era of all-connections.

Multimedia Clio, 2007.
Serbian. Latin alphabet. Hardcover.
14.98 €
Radno i socijalno pravo, knj. I: Radni odnosi (II)

Radno i socijalno pravo, knj. I: Radni odnosi (II)

Nikola Tintić

The book is a professional textbook that was used in Yugoslavia at the time as basic literature for students of law, economics and administration, as well as for practitioners in the field of labor relations, self-management and social security.

Narodne novine, 1972.
Croatian. Latin alphabet. Hardcover.
8.74 €