Sozialwissenschaften • Management

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

„Effective Public Relations“ (zehnte Auflage, 2010) von Glen M. Broom ist eines der Schlüsselwerke im Bereich Public Relations.

Das Buch bietet einen umfassenden Überblick über Theorien, Strategien und praktische Techniken für eine erfolgreiche Kommunikation mit Ihrer Zielgruppe. Es betont die Bedeutung von Forschung, Planung und Auswertung in der PR und die Rolle von Ethik und sozialer Verantwortung. Es umfasst auch Krisenkommunikation, Medienarbeit und die digitale Kommunikationstransformation. Das Werk ist nützlich für Studenten, Fachleute und jeden, der die zeitgenössische Öffentlichkeitsarbeit verstehen möchte.

Naslov originala

Effective public relations

Prevod

Luka Marković

Urednik

Đuro Njavro, Mate Njavro

Dimenzije

25 x 20 cm

Broj strana

492

Izdavač

Mate d.o.o, Zagreb, 2010.

Latinica. Broširano.

Jezik: Hrvatski.

Nema primeraka u ponudi

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Grammar & Spelling • Language & linguistics • Education • Pedagogy • University textbooks

Hrvatski jezik u srednjoškolskoj nastavi

Dragutin Rosandić, Irena Rosandić

A basic handbook on the theory and practice of teaching, which elaborates methodological approaches to teaching language and literature and developing students' communicative and creative competences.

Školske novine, 1996.

Hrvatski. Latinica. Tvrde korice.

18,26 €

Culturology • Politicology • Sociology

Uspon autoritarizma na Zapadnom Balkanu

Florian Bieber

The book describes how the Western Balkans, after initial democratic hopes in the 2000s, slipped into competitive authoritarianism. It explains the mechanisms of "strongman" rule, the role of EU stabilocracy and why democracy does not consolidate.

Profil Knjiga, 2022.

Hrvatski. Latinica. Broširano.

8,24 €

Culturology • Politicology • Sociology • Computer Science and Technology

Internet galaksija: Razmišljanja o internetu, poslovanju i društvu

Manuel Castells

An indispensable sociological study by Manuel Castells, author of the trilogy “The Information Age.” The title alludes to McLuhan's “Gutenberg's Galaxy,” emphasizing that the Internet represents a new communications revolution.

Jesenski i Turk, 2003.

Hrvatski. Latinica. Broširano.

11,52 €

Economy • Futurology • Culturology • Politicology • Sociology

Kriza, a poslije?

Jacques Attali

After A Brief History of the Future, Jacques Attali writes a brief history of the present, dissecting the reasons that led to the first global financial crisis, the ways in which it manifests itself, and possible perspectives for the future.

MeandarMedia, 2009.

Hrvatski. Latinica. Broširano.

9,24 €

Economy • Marketing and propaganda • Management • Politicology • Sociology

Putovanje jedne majice kroz globalno tržište

Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.

Hrvatski. Latinica. Broširano.

5,34 €