Social Science • Marketing and propaganda

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Naslov izvornika

Effective public relations

Prijevod

Luka Marković

Urednik

Đuro Njavro, Mate Njavro

Dimenzije

25 x 20 cm

Broj strana

492

Nakladnik

Mate d.o.o, Zagreb, 2010.

Latinica. Broširano.

Jezik: Hrvatski.

Nema primjeraka u ponudi

Poslednji primjerak je nedavno prodan.

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Anthropology • Psychology • Sociology

Anatomija ljudske destruktivnosti

Erich Fromm

In a world that is constantly seeing an increase in violence in its various forms, Erich Fromm treats this problem in an extremely insightful way in one of his most significant books.

Naprijed, 1980.

Hrvatski. Latinica. Tvrde korice s ovitkom.

Knjiga se sastoji od dva toma

17,46 €

Law

Kaznenopravna odgovornost i zaštita mladeži

Mladen Singer

The book of prof. Ph.D. Mladen Singer, is a comprehensive scientific commentary on the Law on Youth Courts as well as the corresponding norms of the special part of the Croatian Criminal Code.

Globus, 1998.

Hrvatski. Latinica. Broširano.

13,28 €

Culturology • Politicology • Sociology • Political philosophy

Što je sociologija?

Norbert Elias

A classic work by one of the most influential sociologists of the 20th century, the founder of "figurative" or "process" sociology. The book is a programmatic manifesto against the then dominant structural-functionalist paradigm (Parsons) and pure positiv

Antibarbarus, 2007.

Hrvatski. Latinica. Broširano.

8,26 €

Language & linguistics • Philosophy of language

Prolegomena teoriji jezika

Louis Hjelmslev

Starting from the principles of Saussure and the principles of Prague structuralism, Hjelmslev and his followers inaugurated immanent linguistics. He influenced numerous linguists in Europe and America.

Grafički zavod Hrvatske (GZH), 1980.

Hrvatski. Latinica. Tvrde korice s ovitkom.

8,42 €

Esotericism • Mysteries • Archaeology • Alternative history • Ancient Age • Prehistory

Uništenje Atlantide: Uvjerljiv dokaz o iznenadnoj propasti legendarne civilizacije

Frank Joseph

Frank Joseph (real name Francis Joseph Collin) presents in this book the most comprehensive modern defense of Plato's Atlantis as a real historical civilization that disappeared in a catastrophe around 1628–1600 BC.

Stari grad, 2004.

Hrvatski. Latinica. Tvrde korice.

15,2410,67 - 15,2810,70 €

Culturology • Art criticism • Art history • Theory of Art

Bestijarij: Od predaje do umjetnosti i natrag

Jadranka Damjanov

A collection of essays by a distinguished Croatian art historian, exploring the symbolism of animals in art, folklore, and mythology, connecting ancient traditions with their reflection in fine art and culture.

Sipar, 2008.

Hrvatski. Latinica. Broširano.

12,58 €