Sozialwissenschaften • Management

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

„Effective Public Relations“ (zehnte Auflage, 2010) von Glen M. Broom ist eines der Schlüsselwerke im Bereich Public Relations.

Das Buch bietet einen umfassenden Überblick über Theorien, Strategien und praktische Techniken für eine erfolgreiche Kommunikation mit Ihrer Zielgruppe. Es betont die Bedeutung von Forschung, Planung und Auswertung in der PR und die Rolle von Ethik und sozialer Verantwortung. Es umfasst auch Krisenkommunikation, Medienarbeit und die digitale Kommunikationstransformation. Das Werk ist nützlich für Studenten, Fachleute und jeden, der die zeitgenössische Öffentlichkeitsarbeit verstehen möchte.

Original title

Effective public relations

Translation

Luka Marković

Editor

Đuro Njavro, Mate Njavro

Dimensions

25 x 20 cm

Pages

492

Publisher

Mate d.o.o, Zagreb, 2010.

Latin alphabet. Paperback.

Language: Croatian.

No copies available

The last copy was sold recently.

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