Učinkoviti odnosi s javnošću (deseto izdanje)

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title
Effective public relations
Translation
Luka Marković
Editor
Đuro Njavro, Mate Njavro
Dimensions
25 x 20 cm
Pages
492
Publisher
Mate d.o.o, Zagreb, 2010.
 
Latin alphabet. Paperback.
Language: Croatian.

No copies available

The last copy was sold recently.

 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Kratka povijest ljudske rase

Kratka povijest ljudske rase

Michael Cook

Michael A. Cook, Princeton professor of Islamic history, provides an overview of human history from the Neolithic to the fall of the Twin Towers in 2001 in this witty and intelligent synthesis, asking the key question: why did everything happen exactly th

Profil Knjiga, 2009.
Croatian. Latin alphabet. Paperback.
16.28 €
Anatomija ljudske destruktivnosti

Anatomija ljudske destruktivnosti

Fromm
Erich Fromm

In a world that is constantly seeing an increase in violence in its various forms, Erich Fromm treats this problem in an extremely insightful way in one of his most significant books.

Naprijed, 1980.
Croatian. Latin alphabet. Hardcover with dust jacket.
The book consists of two volumes
17.46 €
Tamna strana ekrana

Tamna strana ekrana

The book is the result of many years of work by editors and collaborators and monitoring and analysis of domestic and foreign research on the impact of the media on children, youth and adults.

Tiva tiskara, 2012.
Croatian. Latin alphabet. Paperback.
2.98 €
Introducing Capitalism: A Graphic Guide

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values ​​of the modern world.

Icon Books, 2013.
English. Latin alphabet. Paperback.
6.32 €
Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Informator, 1996.
Croatian. Latin alphabet. Paperback.
7.86 €
Što je sociologija?

Što je sociologija?

Norbert Elias

A classic work by one of the most influential sociologists of the 20th century, the founder of "figurative" or "process" sociology. The book is a programmatic manifesto against the then dominant structural-functionalist paradigm (Parsons) and pure positiv

Antibarbarus, 2007.
Croatian. Latin alphabet. Paperback.
8.26 €