Učinkoviti odnosi s javnošću (deseto izdanje)

Učinkoviti odnosi s javnošću (deseto izdanje)

Glen M. Broom

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

The book provides a comprehensive overview of theories, strategies, and practical techniques for successfully communicating with target audiences. It emphasizes the importance of research, planning, and evaluation in PR, as well as the role of ethics and social responsibility. It also covers crisis communication, media relations, and the digital transformation of communications. The work is useful for students, professionals, and anyone who wants to understand contemporary public relations.

Original title
Effective public relations
Translation
Luka Marković
Editor
Đuro Njavro, Mate Njavro
Dimensions
25 x 20 cm
Pages
492
Publisher
Mate d.o.o, Zagreb, 2010.
 
Latin alphabet. Paperback.
Language: Croatian.

One copy is available

Condition:New
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Kako svladati strah

Kako svladati strah

Paul Hauck
Mladinska knjiga, 1991.
Croatian. Latin alphabet. Hardcover.
8.98
Socijalistička doktrina odgoja

Socijalistička doktrina odgoja

Arnould Clausse
Matica hrvatska, 1962.
Croatian. Latin alphabet. Hardcover with dust jacket.
3.97
#11 Kako se osigurava i obrađuje mesto kriminalnog događaja

#11 Kako se osigurava i obrađuje mesto kriminalnog događaja

Ilija Jovović
Savezni sekretarijat za unutrašnje poslove, 1973.
Serbian. Latin alphabet. Paperback.
7.96
Najveće kulture svijeta 7: Bizant

Najveće kulture svijeta 7: Bizant

Ania Skliar

The Greatest Cultures of the World is a collection of eight books that talk about the world's great civilizations. The books were first published in Croatia in 2005 in Rijeka by the publisher Extrada d.o.o., but all eight books were also published specifi

Extrade, 2005.
Croatian. Latin alphabet. Hardcover.
6.74
Moderni menadžment (10. izdanje)

Moderni menadžment (10. izdanje)

Samuel C. Certo, S. Trevis Certo

Modern Management (10th Edition) by Samuel C. Certo and S. Treviso Certo provides a thorough overview of contemporary managerial principles, techniques, and practices.

Mate d.o.o, 2008.
Croatian. Latin alphabet. Hardcover.
23.78
Filozofija: Uvod u filozofiju

Filozofija: Uvod u filozofiju

Arno Anzenbacher
Školska knjiga, 1992.
Croatian. Latin alphabet. Paperback.
7.99