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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.