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Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
