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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
Why is the future of business in selling more things, not copies?
A manual that brings extraordinary results in every area of your life: at work, in your personal life, in your family and in your spiritual life. YOU WANT LESS.
Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.