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The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
The book provides a systematic and chronological overview of the Nobel Prize laureates in Economics, with a special focus on the period from 1998 to 2020.