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This is the first-ever, truly global, indepth look at the massive effects of the demographic rolllercoaster and what it means for employment, investments, new business development, marketing and the economic power map of the world.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.