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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.
This inspiring allegorical story presents ten ancient scrolls containing timeless principles of success, guiding the reader toward personal growth, true wealth, wisdom, and inner fulfillment.