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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Why do some people in some companies constantly amaze us with excellent decisions, while in other companies they make mistake after mistake? Do they understand their business better? Or are they simply smarter? Or is it all a matter of luck?
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.