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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Good money management is a key component of a company's success.
This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
The book is about responsibility, not just self-mentoring. Responsibility is a key component of self-mentoring. Let this book be your official "support" and "encourager".