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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
How to organize finances in just one month.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
This manuscript, written in 1965, covers topics such as politics, diplomacy, economics and security.
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.