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Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Frederic Bastiat explores the fundamental principles of law and its impact on society. With incisive clarity, he unveils the true purpose of law as a defender of individual rights and a safeguard against injustice.
Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom