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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
Lean startup is a new approach being adopted all over the world, changing the way companies are built and the way new products are launched.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.