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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.