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One copy is available
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Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Technocracy Record Book
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
In the book, the author deals in detail with the topic of maritime activities and provides a deeper insight into the historical and legal aspects of commercial navigation.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.