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Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Newly edited by Dr. C.W. Asher, corresponding member of the Commission centrale de Statistique du Royaume Belge, the statistical societies of London and Frankfurt a. M. and the Societe d'economie charitable in Paris.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.