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In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
A book that opens new horizons of thought by combining economics, sociology, cultural theory and politics.
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
The book "Human Resource Management" by R. A. Noe, J. R. Hollenbeck, B. Gerhart, and P. M. Wright discusses in detail the management of human resources as a key component in achieving a competitive advantage in business.