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This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book focuses on a comprehensive overview of how foreign trade transactions were planned, implemented, and analyzed within the economic system of the time.
After A Brief History of the Future, Jacques Attali writes a brief history of the present, dissecting the reasons that led to the first global financial crisis, the ways in which it manifests itself, and possible perspectives for the future.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
Zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?