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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
In her most provocative book yet, Naomi Klein, author of the influential bestsellers "No Logo" and "The Shock Doctrine," explores the greatest threat humanity has ever faced: the war that the existing economic model is waging against life on Earth.
The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.
Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market
