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The manual in which the author, a professor of management, through a series of different mental models, created on the basis of his own experience in business and social life, offers answers to a series of questions that every businessman asks himself.
Rudolf Bićanić, a long-time professor of economics at the Faculty of Law in Zagreb, occupies a significant place in Croatian science with his pedagogical and scientific work.
How to succeed with the biggest market opportunity in the next 50 years.
Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.