Tehnološka zavisnost i privredni razvoj

Kraj siromaštva: Ekonomske mogućnosti našeg doba

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Kako postići uspjeh

Tržišta kapitala

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Računovodstvo: Temelj poslovnog odlučivanja

Svjetski prepoznatljiv udžbenik jednostavnog naziva Računovodstvo zamišljen je i napisan kako bi studente i gospodarstvenike uveo u svijet računovodstva koje je danas jedan od glavnih jezika poslovanja.