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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
Knjiga se bavi problemom zemljišne rente u kontekstu tranzicije društveno-ekonomskog sustava, s fokusom na agrarne odnose i socijalistički razvoj. Značajno djelo za razumijevanje agrarnih reformi i ekonomskih dilema u socijalističkoj Jugoslaviji.
Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.
The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.