Marketing and propaganda

Istraživanje tržišta

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Javno mišljenje / Umjetnost i gomila

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Menadžment uredskog poslovanja (osmo izdanje)

Knjiga "Menadžment uredskog poslovanja" autora Zanea K. Quiblea, u svom osmom izdanju iz 2010. godine, pruža sveobuhvatan pregled ključnih aspekata upravljanja uredskim poslovanjem.

Metrike marketinga

U ovom temeljitom i značajno proširenom izdanju, četiri vodeća marketinška istraživača pokazuju točno kako treba odabrati prave metrike za svaki izazov.

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