Marketing and propaganda

Istraživanje tržišta

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Mali brod na olujnom moru

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Marksizam i pitanje azijskog načina proizvodnje

Menadžment uredskog poslovanja (osmo izdanje)

The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.

Mi smo Titovi, Tito je naš

Osnove marketinga

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

Pobjeda glagoljice kroz tisućljetnu borbu

The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t

Poduzetništvo (sedmo izdanje)

Ova knjiga pruža sveobuhvatan pregled poduzetništva, pokrivajući ključne koncepte poput razvoja poduzetničke ideje, poslovnog planiranja, financiranja, upravljanja i rasta poduzeća.