Ekonomija

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

David H. Bangs

Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.

A good marketing plan is the core of the business plan and a roadmap that will help the company reach its set goal. The book "How to make a marketing plan" will help the entrepreneur to set his strategic goals, divide them into short-term tasks and detailed daily marketing actions. The book deals with answers to the questions: how to find the best potential customers, how to differentiate from the competition, how to form prices that will bring the greatest profit and how to make a plan for sales and other marketing actions that bring results.

Naslov originala

The market planning guide: creating a plan to successfully market

Prevod

Branimir Tomičić, Željko Jakubin

Dimenzije

27,5 x 21,5 cm

Broj strana

141

Izdavač

Jakubin i sin, Zagreb, 1998.

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-962085-6

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

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