Economy

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

David H. Bangs

Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.

A good marketing plan is the core of the business plan and a roadmap that will help the company reach its set goal. The book "How to make a marketing plan" will help the entrepreneur to set his strategic goals, divide them into short-term tasks and detailed daily marketing actions. The book deals with answers to the questions: how to find the best potential customers, how to differentiate from the competition, how to form prices that will bring the greatest profit and how to make a plan for sales and other marketing actions that bring results.

Naslov izvornika

The market planning guide: creating a plan to successfully market

Prijevod

Branimir Tomičić, Željko Jakubin

Dimenzije

27,5 x 21,5 cm

Broj strana

141

Nakladnik

Jakubin i sin, Zagreb, 1998.

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-962085-6

Jedan primjerak je u ponudi

Stanje:Korišteno, u odličnom stanju

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Heinz Weihrich, Harold Koontz

Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.

Mate d.o.o, 1994.

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