Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Istraživanje tržišta

This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.

Poduzetništvo: realnost sadašnjosti i izazov budućnosti

In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.

Kraj siromaštva: Ekonomske mogućnosti našeg doba

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Regionalna ekonomika

Rat protiv gladi

"War on Hunger" by Vladimir Paleček, published in 1979, is a literary work that explores the causes and consequences of global hunger and proposes possible solutions to this serious problem.