Ekonomija

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

David H. Bangs

Mali i srednji preduzetnici moraju da planiraju na način koji je uobičajen i prihvaćen u poslovnom svetu, kako bi ostali na tržištu.

Dobar marketinški plan je srž poslovnog plana i mapa puta koja će pomoći kompaniji da postigne postavljeni cilj. Knjiga „Kako napraviti marketinški plan“ pomoći će preduzetniku da postavi svoje strateške ciljeve, podeli ih na kratkoročne zadatke i detaljne dnevne marketinške akcije. Knjiga se bavi odgovorima na pitanja: kako pronaći najbolje potencijalne kupce, kako se razlikovati od konkurencije, kako formirati cene koje će doneti najveći profit i kako napraviti plan prodaje i drugih marketinških akcija koje donose rezultate.

Original title

The market planning guide: creating a plan to successfully market

Translation

Branimir Tomičić, Željko Jakubin

Dimensions

27.5 x 21.5 cm

Pages

141

Publisher

Jakubin i sin, Zagreb, 1998.

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-962085-6

One copy is available

Condition:Used, excellent condition

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