Marketing i propaganda
Pobjeda glagoljice kroz tisućljetnu borbu
The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Ponašanje potrošača: Europska slika
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Poslovanje u vanjskoj trgovini
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
Psihologija uspjeha III: Kako steći samopouzdanje i savladati govorno umijeće
The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence
Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi
Vojno-propagandna brošura namijenjena hrvatskim domobranima u Prvom svjetskom ratu. Spoj borbenih uputa, moralnog poticaja i nacionalnog obraćanja. Iznimno rijetko.
Putovanje jedne majice kroz globalno tržište
Što je globalno tržište i kako ono funkcionira? Odgovor na ovo pitanje dala je Rivoli želeći da ga široka čitalačka publika može što lakše shvatiti; objašnjavajući kako započinje i završava životni ciklus jednog sasvim običnog odjevnog predmeta – majice.
Realizacija: Umijeće uspješne provedbe poslova i projekata
Realizacija je specifičan niz pravila ponašanja i tehnika kojima kompanije moraju ovladati kako bi postale konkurentne. Realizacija je samostalna disciplina. U velikim kompanijama, kao i u onima malima, ona je danas temelj uspjeha.
Što bi napravio Google?
Doznajte zašto je Google najuspješnija i najpoželjnija svjetska tvrtka.
Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
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