Social Science

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Marksizam i socijalizam

Marshall McLuhan : Nemate vi pojma o mojemu djelu!

Daglas Kouplend, čija je kultna knjiga „Generacija X“ bila „makluanovski“ prikaz kulture u fiktivnom obliku, napisao je sažetu biografiju medijskog teoretičara koja tumači život i rad čoveka sa kojim se bavi iznutra.

Marx i marksizam

Marx u digitalnom dobu: Dijalektički materijalizam na vratima tehnologije

The book presents a Marxist analysis of the digital age, where technology is not a neutral tool, but a process subject to the logic of capital. The author advocates a 21st century democratic socialism: technology for needs, not profit.

Maslinov vijenac 6

The publication contains verses from poets awarded with the Olive Wreath at the Croatia Rediviva Heritage Days held in Selce on Brač from 2016-2020.

Matematički leksikon za nematematičare

"Mathematical Lexicon for Non-Mathematicians" by Zlatko Šporer is an educational book intended for a wide audience, especially those who are not experts in mathematics.

Matematika ljubavi

The book offers you a different view of the most talked about topic in the entire history of human existence - love, guided by mathematical principles.

Max Weber o racionalnosti zapadne kulture putem religije

McDonaldizacija društva

The book has become a classic because it accurately describes the world of Amazon, Uber, Netflix, and TikTok thirty years in advance. Ritzer does not curse fast food, but warns that if the whole of society turns into McDonald’s, we will remain full but hu