Lehrbücher der Universität • Marketing und Propaganda

Osnove marketinga

Name: Osnove marketinga
Availability: OutOfStock

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

The book covers fundamental concepts such as market research, segmentation, positioning, marketing mix (4Ps – product, price, distribution, promotion) and consumer behavior. The authors emphasize the importance of creating value for customers and adapting strategies to changing market conditions. In addition to theoretical foundations, the book also provides practical examples, analyzing global trends and the digitalization of marketing. The goal is to help managers and students understand how to effectively manage marketing in a competitive environment.

Titel des Originals

Principles of marketing

Übersetzung

Maja Martinović, Emil Heršak, Ivanka Rajh, Ivana Grabar, Lidija Jelenić, Marina Kuzmić

Editor

Đuro Njavro

Maße

27 x 20 cm

Seitenzahl

958

Verlag

Mate d.o.o, Zagreb, 2006.

Latein Schrift. Hardcover.

Sprache: Kroatisch.

Im Angebot sind keine Exemplare vorhanden

Das letzte Exemplar wurde kürzlich verkauft.

Interessieren Sie sich für ein anderes Buch? Sie können das Angebot über unsere Suchmaschine suchen und finden oder Bücher nach Kategorien durchsuchen.

Diese Titel könnten Sie auch interessieren

Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Kroatisch. Latein Schrift. Hardcover.

14,98 €

Economy • University textbooks

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.

Kroatisch. Latein Schrift. Taschenbuch mit Einband.

5,24 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Kroatisch. Latein Schrift. Hardcover.

23,10 €

Energetics • Geology • Geometry • University textbooks • Building and Construction

Inženjerska geodezija I-II

Mato Janković

Engineering Geodesy is a key textbook intended for students of geodesy, civil engineering, and related technical disciplines. The book provides a comprehensive overview of geodetic methods and techniques, with a focus on practical application in construct

Tehnička knjiga, 1968.

Kroatisch. Latein Schrift. Hardcover.

Das Buch besteht aus zwei Bänden

32,44 €

University textbooks • Building and Construction • Architecture & Design

Arhitektonske konstrukcije 3

Desimir P. Dančević

The book is the third part of a series of textbooks intended for students of architecture and civil engineering.

Institut jugoslovenske i inostrane dokumentacije zaštite na radu, 1974.

Kroatisch. Latein Schrift. Taschenbuch.

13,98 €

Politicology • Law • University textbooks

Uvod u državu i pravo

Ljerka Mintas Hodak, Mario Rašić

The book systematically covers the basic concepts of the state, legal order, sources of law and the main branches of law. The textbook provides an overview of the structure of government, constitutional principles and basic institutes necessary for unders

Mate d.o.o, 2016.

Kroatisch. Latein Schrift. Taschenbuch.

13,56 €