University textbooks • Marketing and propaganda

Osnove marketinga

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

The book covers fundamental concepts such as market research, segmentation, positioning, marketing mix (4Ps – product, price, distribution, promotion) and consumer behavior. The authors emphasize the importance of creating value for customers and adapting strategies to changing market conditions. In addition to theoretical foundations, the book also provides practical examples, analyzing global trends and the digitalization of marketing. The goal is to help managers and students understand how to effectively manage marketing in a competitive environment.

Naslov izvornika

Principles of marketing

Prijevod

Maja Martinović, Emil Heršak, Ivanka Rajh, Ivana Grabar, Lidija Jelenić, Marina Kuzmić

Urednik

Đuro Njavro

Dimenzije

27 x 20 cm

Broj strana

958

Nakladnik

Mate d.o.o, Zagreb, 2006.

Latinica. Tvrde korice.

Jezik: Hrvatski.

Nema primjeraka u ponudi

Poslednji primjerak je nedavno prodan.

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Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Hrvatski. Latinica. Tvrde korice.

14,98 €

Economy • University textbooks

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.

Hrvatski. Latinica. Broširano s ovitkom.

5,24 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Hrvatski. Latinica. Tvrde korice.

23,10 €

Economy • Marketing and propaganda • Management • Sociology • University textbooks

Ponašanje potrošača: Europska slika

Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Mate d.o.o, 2015.

Hrvatski. Latinica. Tvrde korice.

32,2629,03 €

Genetik • Medizin • Lehrbücher der Universität

Medicinska genetika

Ljiljana Zergollern

„Medizinische Genetik“ von Ljiljana Zergollern ist ein wissenschaftliches und pädagogisches Werk, das die grundlegenden Konzepte der Genetik in der Medizin und deren Anwendung beim Verständnis, der Diagnose und der Prävention von Erbkrankheiten behandelt.

Školska knjiga, 1987.

Hrvatski. Latinica. Tvrde korice.

9,80 €

Energetik • Geologie • Geometrie • Lehrbücher der Universität • Konstruktion

Inženjerska geodezija I-II

Mato Janković

„Engineering Geodesy“ ist ein zentrales Lehrbuch für Studierende der Geodäsie, des Bauingenieurwesens und verwandter technischer Disziplinen. Das Buch bietet einen umfassenden Überblick über geodätische Methoden und Techniken mit Schwerpunkt auf der prakt

Tehnička knjiga, 1968.

Hrvatski. Latinica. Tvrde korice.

Knjiga se sastoji od dva toma

32,44 €