Economy • Economy

Osnove marketinga

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

The book covers fundamental concepts such as market research, segmentation, positioning, marketing mix (4Ps – product, price, distribution, promotion) and consumer behavior. The authors emphasize the importance of creating value for customers and adapting strategies to changing market conditions. In addition to theoretical foundations, the book also provides practical examples, analyzing global trends and the digitalization of marketing. The goal is to help managers and students understand how to effectively manage marketing in a competitive environment.

Naslov originala

Principles of marketing

Prevod

Maja Martinović, Emil Heršak, Ivanka Rajh, Ivana Grabar, Lidija Jelenić, Marina Kuzmić

Urednik

Đuro Njavro

Dimenzije

27 x 20 cm

Broj strana

958

Izdavač

Mate d.o.o, Zagreb, 2006.

Latinica. Tvrde korice.

Jezik: Hrvatski.

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

Oštećenja / nepogodnosti:

Underlined with pen/felt pen

Zanima Vas i neka druga knjiga? Možete pretražiti našu ponudu pomoću pretrage ili prelistati knjige po kategorijama.

Možda će Vas zanimati i ovi naslovi

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Hrvatski. Latinica. Tvrde korice.

23,10 €

Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Hrvatski. Latinica. Tvrde korice.

14,98 €

Turizam

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

Das Buch bietet einen umfassenden Überblick über Marketingstrategien und -instrumente, die an die Besonderheiten der Hotel- und Tourismusbranche angepasst sind, wobei der Schwerpunkt auf der Schaffung von Mehrwert für Gäste und der Erzielung von Wettbewer

Mate d.o.o, 2011.

Hrvatski. Latinica. Tvrde korice.

50,00 €

Lehrbücher der Universität • Psychologie

Podsticanje i sputavanje stvaralačkog ponašanja ličnosti

Radivoj Kvaščev

Zweite geänderte Auflage.

Svjetlost, 1980.

Hrvatski. Latinica. Broširano.

7,98 €

Lehrbücher der Universität • Medizin

Pedijatrijska nefrologija

Gojko Vlatković

Školska knjiga, 1976.

Hrvatski. Latinica. Tvrde korice.

5,98 €

Ausbildung • Lehrbücher der Universität • Mathematik und Physik • Enzyklopädien, Wörterbücher und Lexika

Matematički leksikon za nematematičare

Zlatko Šporer

„Mathematisches Lexikon für Nicht-Mathematiker“ von Zlatko Šporer ist ein Lehrbuch, das sich an ein breites Publikum richtet, insbesondere an diejenigen, die keine Mathematikexperten sind.

Školska knjiga, 1988.

Hrvatski. Latinica. Tvrde korice.

8,26 €