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In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
In her most provocative book yet, Naomi Klein, author of the influential bestsellers "No Logo" and "The Shock Doctrine," explores the greatest threat humanity has ever faced: the war that the existing economic model is waging against life on Earth.
Das Buch wendet Wirtschaftstheorie (Mikro- und Makroökonomie) und Methoden der entscheidungswissenschaftlichen Analyse an, um zu untersuchen, wie eine Organisation ihre Ziele oder Vorgaben am effektivsten erreichen kann.