Marketing and propaganda • Marketing and propaganda
Društveni marketing
Marcel Meler
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
Ekonomski fakultet Osijek - EFOS, 1989.
Croatian. Latin alphabet. Paperback.
9.98 €
Social Science • Management • Marketing and propaganda • Economy
The world's oldest and best-organized conglomerate reveals management methods. The book avoids theoretical fantasies in presenting the management philosophy on which the Silent Empire was based through centuries of expansion and success.