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James Potter begins his study on media literacy by stating that most people today allow the media to program their habits and way of looking at the world.
The book describes man's discoveries of parts of planet Earth that were accidental or planned. The period from 50,000 years ago to today's efforts in space exploration is described.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.