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Technique, style and strategy of America's most famous public speaking coach. Gaining an audience with a powerful performance.
In the monograph, the leading author looks for new ways of organizing that will shape the possibilities of effective and successful satisfaction of common needs at the social level in the future.
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom
The book also deals with the specifics of planned procurement management, characteristic of the then socialist economy. Relations with planning bodies, quotas, consumption norms and distribution of resources are discussed.