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The answer to your main question: "What is man?" Fromm builds on a basically psychoanalytic insight into the core of man, on contemporary anthropological knowledge about man as well as socio-theoretical discoveries about the way of his survival.
In the book Healthy Society, Fromm tried to show that life in a democracy of the XX. century represents another type of escape from freedom. The analysis of this very escape, in which alienation is the central concept, forms a large part of this book.
Ranko Bugarski, a distinguished linguist, in his book Language and Linguistics provides a clear and accessible overview of basic linguistic terms and methods.