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Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Commentary on the integral refined text with changes and additions
Peter L. Berger's book is a sociological analysis of capitalism as a cataclysmic force in modern society. Berger's thesis is that capitalism is not just an economy, but a revolutionary process that changes the material, social, political, and cultural asp