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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.
U našoj se pretpostavljenoj globaliziranoj ekonomiji poslovnim subjektima savjetuje da posluju prekogranično kao da je cijeli svijet ravan i kao da ne postoje stvari koje ga čine različitim.
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!