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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
Svetski poznati udžbenik, jednostavno nazvan Računovodstvo, zamišljen je i napisan da uvede studente i privrednike u svet računovodstva, koji je danas jedan od glavnih jezika poslovanja.
Knjiga Herojsko vodstvo opisuje principe vođenja inspirisane isusovačkim metodama, naglašavajući disciplinu, prilagodljivost i viziju kao ključne elemente uspešnog liderstva.