Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

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G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Društveni marketing

The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The Warren Buffett Way: Third edition

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Vodič kako danas osmisliti najbolje prakse sutrašnjice. Poziv da se polako odbace zastarjeli sistemi i procesi, te da se o menadžmentu počne pričati na nov i drugačiji način.