Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Žene Italije

An overview of the history and position of Italian women from antiquity to Mussolini's fascist Italy, with an emphasis on their contribution to society and culture. A popular educational publication from the period of the Independent State of Croatia, wit

The Warren Buffett Way: Third edition

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Metrike marketinga

In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.