Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

Učiniti svoje proizvode vidljivima

Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.

Putovanje jedne majice kroz globalno tržište

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

The Warren Buffett Way: Third edition

Metrike marketinga

In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Pobjeda glagoljice kroz tisućljetnu borbu

The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t