Poslovna organizacija (drugo izmijenjeno i dopunjeno izdanje)

Menadžment: Teorija menadžmenta i veliko empirijsko istraživanje u Hrvatskoj

Problemi u sistemu organizacije društvenog rada

This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.

Upravljanje marketingom, 12. izdanje

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Financijska tržišta i institucije

"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Uravnotežena tablica rezultata

Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.