Ekonomska podloga hrvatskog pitanja i drugi radovi

American Perspectives, The United States in the Modern Age

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Human Resource Management

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Kako postići uspjeh

Redefiniranje globalne strategije

In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.