Sveučilišni udžbenici • Marketing i propaganda

Budućnost menadžmenta

Gary Hamel

Vodič kako danas osmisliti najbolje prakse sutrašnjice. Poziv da se polako odbace zastarjeli sistemi i procesi, te da se o menadžmentu počne pričati na nov i drugačiji način.

Hamel, poznati poslovni mislilac i autor, donosi nam stručni pregled suvremenih statičnih korporativnih sustava upravljanja i predlaže nove smjernice za moderni menadžment. Kako bi pomogao menadžerima i liderima u ovoj misiji, Hamel donosi slučajeve i provjerene analize inovatora u menadžmentu te popis lekcija, koje se iz takvih slučajeva mogu naučiti.

"Ovo je knjiga za sve oni koji sanjaju i one koji djeluju. Ovo je knjiga za sve one koji osjećaju da ih birokracija sputava, koji se brinu da "sustav" koči inovaciju, koji potajno vjeruju da je problem jednostavan i očit, koji se pitaju zašto korporativni život mora biti tako obeshrabrujući, koji misle da su zaposlenici zapravo dovoljno pametni da mogu sami sebe kontrolirati, koji znaju da "menadžment", kakav se trenutno primjenjuje, koči uspjeh - te za one koji žele poduzeti nešto u vezi s tim. Ako ste vi jedan od tih ljudi, onda dobrodošli u klub."

Original title

The Future of Management

Translation

Marija Bilić

Dimensions

24 x 16 cm

Pages

286

Publisher

Mate d.o.o, Zagreb, 2009.

Latin alphabet. Hardcover.

Language: Croatian.

ISBN

978-9-53246-073-5

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Unused

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