Social Science • Management

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Anthropology • Psychology • Sociology • Philosophy • Political philosophy

Bekstvo od slobode

Erich Fromm

In the work "Escape from Freedom" (1941), Erich Fromm analyzes the psychological and social effects of the modern concept of freedom.

Naprijed, 1989.

Croatian. Latin alphabet. Hardcover with dust jacket.

7.55 €

Anthropology • Archaeology

Vapnenačke alge donjokrednih naslaga iz okoline Nikšića u Crnoj Gori

Branko Sokač, Leon Nikler

Jugoslavenska akademija znanosti i umjetnosti, 1973.

English. Latin alphabet. Paperback.

7.50 €

Anthropology • Archaeology

Nalaz aminodonta (rhinocerotoide, mammalia) u oligomiocenskim naslagama Bosne

Mirko Malez, Erich Thenius

Jugoslavenska akademija znanosti i umjetnosti, 1985.

Croatian. Latin alphabet. Paperback.

7.50 €

Anthropology • Culturology • Aphorisms and jokes • Moral and didactic literature

Vox populi : Zlatna knjiga poslovica svijeta

Tomislav Radić

The book contains over 12,500 proverbs painstakingly collected by Tomislav Radić, a unique collection of wisdom from peoples and nationalities from all over the world. Richly illustrated, this "golden book" remains an invaluable heritage of global folklor

Globus, 1989.

Croatian. Latin alphabet. Hardcover.

11.00 €