Social Science • Economy

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Diplomacy • Marketing and propaganda • Security and military strategy • Documents and records • 20th Century • Political journalism

Filozofija revolucije

Gamal Abdel Nasser

G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Džepna knjiga, 1956.

Serbian. Latin alphabet. Paperback.

9.56 €

Diplomacy • Politicology • Law • Documents and records • Homeland war • Croatian history

Dan kada je nastala država Hrvatska 1991.

Davorin Rudolf, Vladimir Šeks, Jasna Omejec

The collection brings together scholarly works on key political, legal, and diplomatic processes that led to the creation of the Croatian state in 1991, analyzing the decisions, actors, and international circumstances crucial to independence.

Hrvatska akademija znanosti i umjetnosti (HAZU), 2015.

Croatian. Latin alphabet. Paperback.

17.26 €

Futurology • Culturology • Sociology

Odrasti digitalno: Kako mrežna generacija mijenja vaš svijet

Don Tapscott

Basing his book on research, the author explains how the network generation is shaping the world, why it is important to understand it, and how to "harvest" the great benefits it can provide.

Mate d.o.o, 2012.

Croatian. Latin alphabet. Paperback.

12.23 €

Economy • Management

Disciplirano poduzetništvo: 24 koraka do uspješnog startup-a

Bill Aulet

Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Hardcover.

8.62 €

Diplomacy • Law • Documents and records • Homeland war • Croatian history

Nastanak suvremene države Hrvatske i dvadeseta obljetnica njezina utemeljenja

The collection brings together presentations and speeches from two HAZU conferences on the emergence of the modern Croatian state, with an emphasis on political decisions in 1990–1991, international circumstances, and the processes of shaping Croatian sta

Hrvatska akademija znanosti i umjetnosti (HAZU), 2012.

Croatian. Latin alphabet. Hardcover.

17.26 €

Culturology • Marketing and propaganda • Management • Sociology

Kultura : menadžment, animacija, marketing

Milena Dragićević Šešić, Branimir Stojković

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Multimedia Clio, 2011.

Serbian. Latin alphabet. Paperback.

12.00 €