Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Anthropology • Culturology • Sociology

U obranu naše budućnosti

Freimut Duve

This book aims to be a cultural contribution to an open and free debate, which is necessary after a whole decade filled with crime and war; she wants to be a small step on the way to a democratic Europe.

Durieux, 2001.

Croatian. Latin alphabet. Paperback.

3.98 €

Christianity • Theology • Political-historical essays • Columns and essays • Political philosophy • Politicology

Teološka bilježnica - Svijet kroz teološke oči

Ivica Šola

The book is a comprehensive publicistic work in the form of essays in which social, religious, political and media phenomena are read in the manner of theological hermeneutics, through the prism of a theological eye. It is composed of five chapters.

Osječki list, 2006.

Croatian. Latin alphabet. Paperback.

13.56 €

Anthropology • Mithology • History of religion • Ethnology

Zlatna grana: proučavanje magije i religije

James G. Frazer

In The Golden Bough, Frazer examines a multitude of myths and folktales from the most diverse cultures and times and points out the striking similarities between them. Among his subjects are magic and sorcery, the nature of the soul and religion, great li

BIGZ, 1977.

Serbian. Latin alphabet. Hardcover with dust jacket.

The book consists of two volumes

42.56 €

Economy • Management

Human Resource Management

Gary Dessler

24 sata, 1997.

English. Latin alphabet. Paperback.

8.76 €

Language & linguistics • Encyclopedia, Dictionaries & Lexicons

Priručni leksikon

Milan Selaković, Ivo Vrančić

Znanje, 1959.

Croatian. Latin alphabet. Hardcover.

5.99 €

Esotericism • Anthropology • Popular Science • Archaeology • Mysteries • Arheogenetika

Ljudska devolucija: Vedska alternativa Darwinovoj teoriji evolucije

Michael A. Cremo

The book Human Devolution represents one of the boldest and most comprehensive attempts for modern science to confront its own limits and openly acknowledge the existence of evidence that does not fit into the official story of human origins.

Stari grad, 2007.

Croatian. Latin alphabet. Hardcover.

32.54 €