Social Science • Management

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Sociology

Tamna strana ekrana

The book is the result of many years of work by editors and collaborators and monitoring and analysis of domestic and foreign research on the impact of the media on children, youth and adults.

Tiva tiskara, 2012.

Croatian. Latin alphabet. Paperback.

2.98 €

Law

Kaznenopravna odgovornost mladeži u praksi i teoriji (s prilozima i literaturom)

Božica Cvjetko, Mladen Singer

The book deals exhaustively with the responsibility of youth from the aspect of criminal and criminal procedural law.

Organizator, 2011.

Croatian. Latin alphabet. Hardcover.

48.98 €

Psychology • Popular Science

Sedam i pol pouka o mozgu

Lisa Feldman-Barrett

Have you ever wondered why you have a brain? In this book, renowned neuroscientist Lisa Feldman Barrett demystifies that large gray mass between our ears.

Petrine knjige, 2023.

Croatian. Latin alphabet. Paperback.

9.76 €