Social Science • Management

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Social Science • Economy • Marketing and propaganda • Management

Financijska tržišta i institucije

Frederic S. Mishkin, Stanley G. Eakins

"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.

Mate d.o.o, 2005.

Croatian. Latin alphabet. Paperback.

31.48 €

Anthropology • Language & linguistics

Indoevropski jezik i "Indoevropljani"

André Martinet

Književna zajednica Novog Sada, 1987.

Serbian. Latin alphabet. Paperback.

12.54 €

Anthropology • Culturology • Sociology • Contemporary philosophy

Obilje i nasilje

Ivan Kuvačić

Naprijed, 1979.

Croatian. Latin alphabet. Hardcover.

7.98 €

Anthropology • Culturology • Psychology • Sociology • Popular Science

Historija seksualnosti

Richard Lewinsohn-Morus

Morus's work "History of Sexuality" is one of the best and most widely read of this highly translated German author, who greatly contributed to the popularization of various areas related to sexuality with his works.

Zora, 1959.

Croatian. Latin alphabet. Hardcover with dust jacket.

5.32 - 8.56 €

Economy • Management • Law • Stenography

Der deutsche Geschäftsbrief / Njemačko poslovno dopisivanje

Blanka Jakić

"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.

Školska knjiga, 1971.

Croatian. Latin alphabet. Hardcover.

7.32 €