Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Pedagogy • Sociology • Parenting and upbringing

Nema više loših ocjena. Kako to ostvariti?

Britta Weimer, Sabine Heb, Manuela Brademann

Mozaik knjiga, 2005.

Croatian. Latin alphabet. Paperback.

8.988.08 €

Education • Pedagogy

Edukacija za stvaralaštvo

Marko Stevanović

The book deals with various pedagogical techniques and strategies that teachers can use to encourage creative thinking in students.

Tonimir, 1997.

Croatian. Latin alphabet. Paperback.

10.98 €

Pedagogy • Manuals and guides • Psychotherapy and self-help • Parenting and upbringing

Kako razgovarati s djecom da bi bolje učila: kod kuće i u školi

Adele Faber, Elaine Mazlish, Lysa Nyberg, Rosalin Anstine Templeton

This book will be a valuable help to parents and teachers and will show them how to communicate with children in order to motivate them to learn.

Mozaik knjiga, 2000.

Croatian. Latin alphabet. Hardcover.

7.56 €

Defectology • Pedagogy • Psychology • Sociology

Zašto baš ja: knjiga o nasilju među djecom

Hrvoje Kovačević, Gordana Buljan-Flander

Why Me is a book about violence among children, combining a literary and professional approach. It consists of two parts: an artistic part, made up of stories by writer Hrvoje Kovačević, and a professional part, written by psychologist Gordana Buljan-Flan

Znanje, 2005.

Croatian. Latin alphabet. Hardcover.

6.72 €