Social Science • Economy

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Language & linguistics • Methodology • Education • Pedagogy • Literary Theory

Metodika književnog odgoja i obrazovanja

Dragutin Rosandić

A fundamental work of Croatian methodological science that explores the theory, goals, and methods of teaching literature, connecting the pedagogical, psychological, and aesthetic aspects of literary education.

Školska knjiga, 1988.

Croatian. Latin alphabet. Hardcover.

16.42 €

Economy • Sociology • Manuals and guides

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.

Icon Books, 2013.

English. Latin alphabet. Paperback.

6.32 €

Culturology • Sociology • Political journalism • Political-historical essays

Kako ostati bez domovine: Sedam koraka od demokracije do diktature

Ece Temelkuran

In her book, Ece Temelkuran analyzes how societies are gradually sliding into authoritarianism. Through personal experiences and global examples, she reveals patterns of loss of freedom, compassion, and truth in the modern world.

Naklada Ljevak, 2019.

Croatian. Latin alphabet. Paperback.

12.32 €

Culturology • Politicology • Sociology • Yugoslavia

Titostalgija

Mitja Velikonja

The author explores why Tito remains a popular symbol of stability, social security and independence, despite critical views of his regime. The book maps the cultural, political and everyday manifestations of "Titostalgia".

Biblioteka XX vek, 2010.

Serbian. Latin alphabet. Paperback.

7.36 €

Economy • Marketing and propaganda • Management • Politicology • Sociology

Putovanje jedne majice kroz globalno tržište

Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.

Croatian. Latin alphabet. Paperback.

5.34 €

Culturology • Politicology • Sociology

Uspon autoritarizma na Zapadnom Balkanu

Florian Bieber

The book describes how the Western Balkans, after initial democratic hopes in the 2000s, slipped into competitive authoritarianism. It explains the mechanisms of "strongman" rule, the role of EU stabilocracy and why democracy does not consolidate.

Profil Knjiga, 2022.

Croatian. Latin alphabet. Paperback.

8.24 €