Sozialwissenschaften • Wirtschaft

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Defectology • Education • Pedagogy • Psychology • Sociology

Poremećaji u ponašanju djece i mladih

Nebojša Macanović, Miodrag N. Simović, Branislava Popović Ćitić, Zlatko Miliša

The anthology is a publication that was created as part of the scientific meeting "Social Deviations", and within which we published 77 scientific papers. Current problems of children and young people from the perspective of various scientific disciplines

Centar modernih znanja, 2022.

Croatian. Latin alphabet. Paperback.

18.16 €

Pedagogy • Psychology • Manuals and guides

Romantični na 1001 način

Gregory Godek

This book is intended for everyone, but above all for those who are in love and love someone.

Mozaik knjiga, 2001.

Croatian. Latin alphabet. Paperback.

5.58 - 6.98 €

Pedagogy

Pričanje priča – stvaranje priča

Vladimira Velički

The aim of this book is to explain the influence of stories and fairy tales on children's lives and to provide concrete incentives for storytelling, both in pedagogical and methodological practice (students, kindergartens, primary schools) and in the fami

Alfa, 2013.

Croatian. Latin alphabet. Hardcover.

9.82 €