Social Science • Management

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Anthropology • Culturology • Sociology

Ova jedina zemlja (Idemo li u katastrofu ili treću revoluciju?)

Rudi Supek

Supek emphasizes the need for global cooperation and responsibility to ensure the sustainability of our planet.

Naprijed, 1973.

Croatian. Latin alphabet. Paperback.

5.32 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €

Anthropology • History of Civilizations • Svjetska povijest • Political-historical essays • Popular Science

Kratka povijest ljudske rase

Michael Cook

Michael A. Cook, Princeton professor of Islamic history, provides an overview of human history from the Neolithic to the fall of the Twin Towers in 2001 in this witty and intelligent synthesis, asking the key question: why did everything happen exactly th

Profil Knjiga, 2009.

Croatian. Latin alphabet. Paperback.

16.28 €

Anthropology • Ethnology • Culturology

Divlja Evropa

Božidar Jezernik

At the center of Jezernik's scientific work is ethnological and anthropological research of the Balkans and Eastern Europe.

Biblioteka XX vek, 2007.

Serbian. Latin alphabet. Paperback.

9.98 €

Esotericism • Magic and ancient beliefs • Anthropology • American literature • Autobiographies and Memoirs • Spiritual guides • Mysticism

Orlov dar

Carlos Castaneda

The Eagle's Gift is not just a shamanic manual, but also a philosophical meditation on the nature of reality, death, and the possibility of transcendence. Castaneda invites the reader to question their own beliefs about the world and open themselves to ne

August Cesarec, 1983.

Croatian. Latin alphabet. Hardcover with dust jacket.

13.34 €