Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Social Science • Economy • Marketing and propaganda • Management

Financijska tržišta i institucije

Frederic S. Mishkin, Stanley G. Eakins

"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.

Mate d.o.o, 2005.

Croatian. Latin alphabet. Paperback.

31.48 €

Social Science • Economy • Law • Statistics

Statistika za poslovanje i ekonomiju

Paul Newbold, William L. Carlson, Betty Thorne

"Statistics for Business and Economics" (Sixth Edition, 2010) by Paul Newbold, William L. Carlson, and Betty Thorne provides a thorough understanding of statistical methods applicable to business and economics.

Mate d.o.o, 2010.

Croatian. Latin alphabet. Hardcover.

46.78 €

Social Science • Science Fiction • Technology Books

Čarobnjaci naših dana

M. Iljin, E. Segal

"Magicians of Our Time" (1968) by M. Iljin and E. Segal is a popular science book that explains the development of science and technology in an understandable and interesting way.

Školska knjiga, 1968.

Croatian. Latin alphabet. Paperback.

3.66 €

Social Science • Psychology

Odgovorite odmah

Christa Meves

HKD Sv. Ćirila i Metoda, 1985.

Croatian. Latin alphabet. Paperback.

4.14 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje proizvodnjom (četvrto izdanje)

Roger G. Schroeder

"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.

Mate d.o.o, 1999.

Croatian. Latin alphabet. Hardcover.

18.48 €

Social Science • Law • History

Opštenarodna odbrana u mesnoj zajednici

Mihajlo Mihelič

The book National Defense in Local Communities by Mihajlo Mihelič, published in 1976, analyzes in detail the role of local communities in the national defense system of the Socialist Federal Republic of Yugoslavia.

Radnička štampa, 1976.

Serbian. Latin alphabet. Paperback.

3.42 €