Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Socialism • A philosophical novel

NEZAHVALNOST - RAZGOVOR O NAŠEM VREMENU

Alain Finkielkraut

Ceres, 2002.

Croatian. Latin alphabet. Paperback.

3.50 €

Monography • Art history • Archaeology

Historical Relics Unearthed in New China

Foreign Languages Press, 1972.

English. Latin alphabet. Hardcover with dust jacket.

14.9811.98 €

Anthropology • Archaeology

Biokovinidae, nova porodica foraminifera iz jure Dinarida i njezini filogenetski odnosi

Ivan Gušić

Jugoslavenska akademija znanosti i umjetnosti, 1977.

English. Latin alphabet. Paperback.

7.50 €

Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Otokar Keršovani, 2003.

Croatian. Latin alphabet. Paperback.

10.98 €

Journalism • Politicology

Teror slobode (lice i naličje diplomatije)

Radomir Milašinović

This study represents a significant effort to initiate and analyze the key issues of contemporary diplomatic practice professionally and on a scientifically sound basis.

Jugoart, 1985.

Croatian. Latin alphabet. Hardcover with dust jacket.

6.52 €