Social Science • Economy

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Psychology

Psihologija rada - kadrovi i rad

Tomislav Tomeković

Sveučilišna naklada Liber (SNL), 1980.

Croatian. Latin alphabet. Paperback.

9.18 €

Economy • Political journalism • Sociology

Kraj siromaštva: Ekonomske mogućnosti našeg doba

Jeffrey Sachs

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Algoritam, 2007.

Croatian. Latin alphabet. Paperback.

9.78 €

Prehistory • Popular Science • Archaeology

Bogovi, grobovi i učenjaci: roman o arheologiji

C. W. Ceram

The book is an attempt to bring the scientific facts related to the archaeological research of the oldest civilizations closer to the reader and make them interesting. Written fluently, the book really reads like the most suspenseful novel.

Matica hrvatska, 1955.

Croatian. Latin alphabet. Hardcover with dust jacket.

12.65 €