Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Demographics • Ethnology • Encyclopedia, Dictionaries & Lexicons • Language & linguistics

Rječnik osobnih imena

Mate Šimundić

A major work of Croatian onomastics, the result of fifteen years of dedicated work. This dictionary includes over 9,000 basic names and tens of thousands of derivatives, surpassing similar world directories.

Nakladni zavod Matice hrvatske, 1988.

Croatian. Latin alphabet. Hardcover with dust jacket.

7.52 €

Marketing and propaganda • Economy

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Croatian. Latin alphabet. Hardcover.

14.98 €

Geology • Archaeology

Acta Geologica : Neotektonski odnosi i razvitak zapadnog dijela Savske potoline

Josipa Velić

Jugoslavenska akademija znanosti i umjetnosti, 1983.

Croatian. Latin alphabet. Paperback.

7.505.25 €

Anthropology • Culturology • Sociology

Za sociologiju - Obnavljanje i kritika u sociologiji danas

Alvin W. Gouldner

Globus, 1980.

Croatian. Latin alphabet. Hardcover with dust jacket.

4.50 €

Esotericism • Anthropology • Popular Science • Mysteries • Arheogenetika • Archaeology

Ljudska devolucija: Vedska alternativa Darwinovoj teoriji evolucije

Michael A. Cremo

The book Human Devolution represents one of the boldest and most comprehensive attempts for modern science to confront its own limits and openly acknowledge the existence of evidence that does not fit into the official story of human origins.

Stari grad, 2007.

Croatian. Latin alphabet. Hardcover.

32.54 €