Društvene nauke • Marketing i propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

Knjiga „Strateški menadžment“ (14. izdanje, 2008) autora Artura A. Tompsona, A.J. Strickland III i John E. Gamble je sveobuhvatan udžbenik podeljen u dva dela.

Prvi deo se bavi konceptima i tehnikama razvoja i implementacije strategije upravljanja kroz 13 poglavlja koja pokrivaju teme kao što su analiza eksternog okruženja, vrednovanje resursa, generičke konkurentske strategije, diverzifikacija i etika i društvena odgovornost. Drugi deo sadrži 37 poslovnih slučajeva iz stvarnog života, uključujući poznate kompanije kao što su Starbucks, Netflik, Dell Computer i McDonald's, pružajući čitaocima praktičan uvid u primenu strateških koncepata. Ovo izdanje prilagođeno je najnovijim trendovima i promenama u oblasti strateškog menadžmenta, što ga čini nezamenljivim udžbenikom za studente i profesionalce u menadžmentu.

Titel des Originals

Crafting and Executing Strategy

Übersetzung

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Maße

26 x 21 cm

Seitenzahl

1180

Verlag

Mate d.o.o, Zagreb, 2008.

Latein Schrift. Hardcover.

Sprache: Kroatisch.

Es werden zwei Exemplare angeboten

Kopiennummer 1

Zustand:Neu

Kopiennummer 2

Zustand:Gebraucht, in ausgezeichnetem Zustand

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