Strateški menadžment (14. izdanje)

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title
Crafting and Executing Strategy
Translation
Paola Saganić, Ivana Ostojčić, Dunja Žarković
Editor
Đuro Njavro
Dimensions
26 x 21 cm
Pages
1180
Publisher
Mate d.o.o, Zagreb, 2008.
 
Latin alphabet. Hardcover.
Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Serotonin i depresija: mitovi i činjenice

Serotonin i depresija: mitovi i činjenice

Miro Jakovljević

The paper analyzes the complex role of serotonin in the pathophysiology of depression, highlighting that depression is not merely a simple serotonin deficit, but rather a disorder of complex neurobiological and neuroplastic networks.

Pro mente d.o.o, 2013.
Croatian. Latin alphabet. Paperback.
11.98 €
Iz društvenih nauka

Iz društvenih nauka

Jovan Cvijić

The book presents key works by Jovan Cvijić in the fields of anthropogeography, ethnopsychology, and sociology, exploring the influence of the geographical environment, migration, and history on the mentality and lives of Balkan peoples.

Vuk Karadžić, 1965.
Serbian. Latin alphabet. Paperback.
6.98 €
Psihijatrijsko psihološki leksikon

Psihijatrijsko psihološki leksikon

Vladimir Hudolin

The pioneering lexicographical work of Academician Vladimir Hudolin provides a systematic overview of concepts from psychiatry, psychology, and mental health, having shaped medical terminology in this region.

Panorama, 1968.
Croatian. Latin alphabet. Hardcover with dust jacket.
7.98 €
Čovjekovo traganje za smislom

Čovjekovo traganje za smislom

Viktor E. Frankl

Viktor Frankl's poignant and timeless work is based on the experience of the Nazi camps, presenting logotherapy and the teaching that man can find the meaning of life in any circumstance.

Planetopija, 2010.
Croatian. Latin alphabet. Paperback.
12.9811.68 €