Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Criminalistics • Kriminologija • Law

Zločin: uzroci i uslovi

Hans fon Hentig

Elements of the science of crime, the concept of crime: origin and evolution, research methods, causes of crime: physiological variables, gender and crime, race and crime, the doctrine of physical determinism...

Veselin Masleša, 1959.

Croatian. Latin alphabet. Hardcover.

9.36 €

Politicology • Security and military strategy • Sociology • Documents and records • Military history

Podzemna diplomacija: Politička, vojnička i industrijska špijunaža u miru i ratu

Hans R. Berndorff, Thomas M. Johnson, Georges Ladoux

A documentary book about political, military and industrial espionage in peace and war. Three authors (Berndorff, Ladoux, Johnson) reveal the methods, cases and secret operations of secret services before, during and after the First World War.

Minerva nakladna knjižara, 1940.

Croatian. Latin alphabet. Hardcover.

8.36 €

Marketing and propaganda • Security and military strategy • First editions • Austro-Hungarian history • Documents and records • Croatian history • World War I • Military history

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Slavko Stanzer

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Vlastita naklada, 1916.

Croatian. Latin alphabet. Paperback.

42.34 €

Diplomacy • Marketing and propaganda • Security and military strategy • Documents and records • 20th Century • Political journalism

Filozofija revolucije

Gamal Abdel Nasser

G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Džepna knjiga, 1956.

Serbian. Latin alphabet. Paperback.

9.56 €

Politicology • Sociology

Problemi suvremenog života: Socijalni eseji

Milan Ivšić

A collection of sharp and topical essays on the social, economic and moral problems of the interwar period, with an emphasis on the crisis of capitalism, social injustice and the position of man in modern society.

Matica hrvatska, 1937.

Croatian. Latin alphabet. Hardcover.

9.54 €