Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Futurology • Culturology • Sociology

Odrasti digitalno: Kako mrežna generacija mijenja vaš svijet

Don Tapscott

Basing his book on research, the author explains how the network generation is shaping the world, why it is important to understand it, and how to "harvest" the great benefits it can provide.

Mate d.o.o, 2012.

Croatian. Latin alphabet. Paperback.

12.23 €

Language & linguistics • Croatian literature • Old textbooks

Riječ materinska

Dragutin Rosandić

The Word of Mother is a linguistic and methodological monograph on teaching the mother tongue outside the homeland in conditions of bilingualism. It sheds light on the issues of bilingualism as a sociolinguistic, psycholinguistic and methodological phenom

Školska knjiga, 1983.

Croatian. Latin alphabet. Hardcover with dust jacket.

3.86 €

Culturology • Politicology • Sociology

Uspon autoritarizma na Zapadnom Balkanu

Florian Bieber

The book describes how the Western Balkans, after initial democratic hopes in the 2000s, slipped into competitive authoritarianism. It explains the mechanisms of "strongman" rule, the role of EU stabilocracy and why democracy does not consolidate.

Profil Knjiga, 2022.

Croatian. Latin alphabet. Paperback.

8.24 €

Economy

Upravljanje operacijama i lancem opskrbe

Robert F. Jacobs, Richard B. Chase

The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.

Mate d.o.o, 2018.

Croatian. Latin alphabet. Paperback.

39.98 €

Economy • Management • Sociology • University textbooks

Upravljanje ljudskim potencijalima

Gary Dessler

The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Hardcover.

46.27 €