Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Psychology • Sociology

Ženski bullyng

Rachel Simmons

The hidden culture of girl-on-girl aggression

VBZ, 2005.

Croatian. Latin alphabet. Paperback.

9.98 €

Anthropology • Culturology • Sociology

Primitivni mentalitet

Lucien Lévy-Bruhl

This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.

Kultura, 1954.

Croatian. Latin alphabet. Hardcover with dust jacket.

14.98 €

Politicology • Sociology • Marxism

Sve što je čvrsto i postojano pretvara se u dim...

Katarina Peović-Vuković

Katarina Peović's collection of texts revives Marxism in the era of capitalist crisis. The book analyzes key works by Marx and Engels, connecting them with contemporary thinkers such as Alain Badiou and Michael Lebowitz.

Durieux, 2021.

Croatian. Latin alphabet. Paperback.

16.52 €

Ethnology • Travel Books

Nunamiuti: među eskimima na Aljaski

Helge Ingstad

Nunamiut - Eskimos (Labrador Algonquian: those who eat raw meat or, according to recent interpretations, those who knit snowshoes; they call themselves Inuit: people, singular Inuk), the population of the Arctic region.

SKD Prosvjeta, 1957.

Croatian. Latin alphabet. Hardcover with dust jacket.

12.98 €