Marketing i propaganda • Menadžment

Pregovaranje

Roy J. Lewicki, David M. Saunders, Bruce Barry

The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.

Through twenty chapters, the basics of negotiation, sub-processes of negotiation, context, individual differences, how negotiation works in different cultures, how to overcome disagreements and at the very end the author's recommendations and advice to future negotiators are explained in detail. All chapters, along with a theoretical presentation of the issue, also offer examples from practice related to the dynamics of negotiation, and also contain the latest research results and a current list of literature in this area.

Naslov izvornika

Negotiation

Prijevod

Ivana Tuđman

Dimenzije

21 x 17 cm

Broj strana

600

Nakladnik

Mate d.o.o, Zagreb, 2009.

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

978-9-53246-065-0

Jedan primjerak je u ponudi

Stanje:Novo

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