Što bi napravio Google?

A bold and highly useful book that answers one of the most important questions of our time - what would Google do? It is now common knowledge that Google, in designing its business and its technology, chose to ignore conventional thinking and is now a company with the best reputation, which is constantly growing and whose business is flourishing every day. In "What Would Google Do?" which is part prophecy, part experiment, part manifesto, and part survival manual, Internet impresario and early blogger Jeff Jarvis dissects Google - the fastest-growing company in history - to discover forty clear and simple rules for business and life. At the same time, he illuminates the new worldview of the Internet generation: how it defies and destroys, but also opens up endless new possibilities. His discoveries are surprising, imaginative, practical and, above all, visionary, showing readers how everyone and everything - from corporations to governments, from nations to individuals - must evolve in the Google era. The result is a mind-blowing, mind-opening book that, in the end, isn't just about Google. It's about you.