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Find out why Google is the world's most successful and desirable company.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
Classics of Yugoslav law
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.