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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.