Nema primjeraka u ponudi
Poslednji primjerak je nedavno prodan.
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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
Analiza, planiranje i kontrola
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.