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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
U ovom temeljnom i značajno proširenom izdanju, četiri vodeća istraživača marketinga pokazuju tačno kako odabrati prave metrike za svaki izazov.