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A translation of Cialdini's cult book, in which he uses an attractive style, yet supported by interviews, quotes, and systematic personal observations, to bring the principles on which social influence is based closer to a wider, but also more professiona
These Rules are the guiding principles that show you how to inspire your team in a way that gets results. They will help you say the right thing, do the right thing, and know instinctively how to handle every situation.
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
The book deals with employee reward systems in an economic and industrial context.