Marketing and propaganda

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Marksizam i pitanje azijskog načina proizvodnje

Menadžment uredskog poslovanja (osmo izdanje)

The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.

Mi smo Titovi, Tito je naš

Moderni menadžment (10. izdanje)

Modern Management (10th Edition) by Samuel C. Certo and S. Treviso Certo provides a thorough overview of contemporary managerial principles, techniques, and practices.

Osnove marketinga

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

Pobjeda glagoljice kroz tisućljetnu borbu

Issued on the occasion of the erection of the monument to Gregory of Nin.

Poduzetništvo (sedmo izdanje)

This book provides a comprehensive overview of entrepreneurship, covering key concepts such as developing an entrepreneurial idea, business planning, financing, management, and business growth.

Ponašanje potrošača

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.