Upravljanje marketingom, 12. izdanje

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

The book provides a comprehensive overview of marketing concepts, strategies, and tools that help companies build strong brands and achieve competitive advantage. The authors emphasize the importance of market research, segmentation, targeted advertising, and product positioning. They also cover digital marketing, CRM, consumer behavior, and marketing innovation. This book offers practical guidance and real-world examples from the business world, making it a key resource for students, managers, and marketing professionals.

Original title
Marketing management, 12th edition
Translation
Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić
Editor
Đuro Njavro
Dimensions
27 x 21 cm
Pages
764
Publisher
Mate d.o.o, Zagreb, 2008.
 
Latin alphabet. Hardcover.
Language: Croatian.

One copy is available

Condition:New
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.

Mate d.o.o, 2011.
Croatian. Latin alphabet. Hardcover.
50.00
Upravljanje marketingom 1-2

Upravljanje marketingom 1-2

Philip Kotler

Classics of Yugoslav law

Informator, 1988.
Croatian. Latin alphabet. Paperback.
The book consists of two volumes
14.44
Kazneno pravosuđe (radovi)

Kazneno pravosuđe (radovi)

Slavko Zadnik
Vlastita naklada, 2009.
Croatian. Latin alphabet. Paperback.
9.98
Prilog kritici političke ekonomije

Prilog kritici političke ekonomije

Karl Marx
BIGZ, 1976.
Serbian. Latin alphabet. Paperback.
3.49
Historija seksualnosti

Historija seksualnosti

Richard Lewinsohn-Morus

Morus's work "The History of Sexuality" is one of the best and most widely read by this widely translated German author, who, with his works, greatly contributed to the popularization of various areas related to sexuality.

Naprijed, 1967.
Croatian. Latin alphabet. Hardcover with dust jacket.
6.75 - 12.99
Što bi napravio Google?

Što bi napravio Google?

Jeff Jarvis

Find out why Google is the world's most successful and desirable company.

Profil Internacional, 2010.
Croatian. Latin alphabet. Paperback.
6.68