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The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.
„Produktionsmanagement“ (vierte Ausgabe) – Roger G. Schroeder bietet einen umfassenden Überblick über die wichtigsten Aspekte des Produktionsmanagements.
Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.