Classics of Yugoslav law
Knjiga se sastoji od dva toma.
Jedan višetomni primerak je u ponudi.
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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business