Menadžment

Što bi napravio Google?

Saznajte zašto je Google najuspešnija i najpoželjnija kompanija na svetu.

Strateški menadžment (14. izdanje)

Knjiga „Strateški menadžment“ (14. izdanje, 2008) autora Artura A. Tompsona, A.J. Strickland III i John E. Gamble je sveobuhvatan udžbenik podeljen u dva dela.

Suvremena prodaja: stvaranje vrijednosti za kupca

Savremena prodaja je najprodavaniji udžbenik koji prati promenljive tržišne uslove kao i sve veća očekivanja kupaca. Svrha svakog novog izdanja Savremene prodaje je da ovaj udžbenik učini što praktičnijim i primenljivijim.

Temelji ekonomske analize prava

Economic analysis of law encompasses all subject areas that are important for any legal system and non-economic factors. The author provides an overview of topics that connect economics and legal sciences.

The Decision Book: Fifty Models for Strategic Thinking

Tržišta kapitala

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Upravljačko računovodstvo i računovodstvo troškova

This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.

Upravljanje ljudskim potencijalima

The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.

Upravljanje marketingom

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Upravljanje marketingom, 12. izdanje

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.