Das Buch befasst sich mit Mitarbeitervergütungssystemen im wirtschaftlichen und industriellen Kontext.
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The book is one of the classic works in the field of business finance and accounting, which had a significant influence on the development of the theory and practice of financial statement analysis, especially the balance sheet of a company.
This manuscript, written in 1965, covers topics such as politics, diplomacy, economics and security.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.