This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
One copy is available
Are you interested in another book? You can search the offer using our search engine or browse books by category.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
Good money management is a key component of a company's success.
Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.