This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
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The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
The book also deals with the specifics of planned procurement management, characteristic of the then socialist economy. Relations with planning bodies, quotas, consumption norms and distribution of resources are discussed.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
This book provides a practical overview of International Financial Reporting Standards (IFRS) with clear explanations and application examples.
