This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
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The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.
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