Economy • Marketing and propaganda

Influence: The Psychology of Persuasion

Robert B. Cialdini

Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded as the go-to text on the subject.

What makes the book so special is it’s not just a collection of academic studies on college students.

Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.

He distilled his findings down to six universal principles of influence which anyone can use in their daily life.

Titelseite

Tom McKeveny

Maße

23,5 x 15,5 cm

Seitenzahl

320

Verlag

Quill, New York, 1993.

Latein Schrift. Taschenbuch.

Sprache: Englisch.

ISBN

0-68-812816-5

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