Influence: The Psychology of Persuasion
What makes the book so special is it’s not just a collection of academic studies on college students.
Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.
He distilled his findings down to six universal principles of influence which anyone can use in their daily life.
Graphics design
Tom McKeveny
Dimensions
23.5 x 15.5 cm
Pages
320
Publisher
Quill, New York, 1993.
Latin alphabet. Paperback.
Language: English.
ISBN
0-68-812816-5
No copies available
The last copy was sold recently.
