Influence: The Psychology of Persuasion

Mein Kampf / Moja borba

Hitler's book combines autobiography and political manifesto, laying the foundations of Nazi ideology. The work has been banned in many countries for promoting hatred, but it remains a historical document that reveals the origins of Nazi crimes.

Metrike marketinga

In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The Warren Buffett Way: Third edition

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Javno mišljenje / Umjetnost i gomila

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.