Influence: The Psychology of Persuasion

Ekonomija za menadžere u svjetskoj privredi

The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.

Kraj siromaštva: Ekonomske mogućnosti našeg doba

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Klasna borba i koncepcije razvoja

This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.

Borba za nov međunarodni ekonomski poredak