Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Robert B. Cialdini

Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded as the go-to text on the subject.

What makes the book so special is it’s not just a collection of academic studies on college students.

Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.

He distilled his findings down to six universal principles of influence which anyone can use in their daily life.

Graphics design
Tom McKeveny
Dimensions
23.5 x 15.5 cm
Pages
320
Publisher
Quill, New York, 1993.
 
Latin alphabet. Paperback.
Language: English.
ISBN
0-68-812816-5

No copies available

The last copy was sold recently.

 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Psihologija uspjeha III: Kako steći samopouzdanje i savladati govorno umijeće

Psihologija uspjeha III: Kako steći samopouzdanje i savladati govorno umijeće

Dale Carnegie

The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of ​​public speaking and confidence

SKD Prosvjeta, 1986.
Croatian. Latin alphabet. Paperback.
6.34
Pobjeda glagoljice kroz tisućljetnu borbu

Pobjeda glagoljice kroz tisućljetnu borbu

Frano Ivanišević

The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t

Jugoslavenska matica, 1929.
Croatian. Latin alphabet. Paperback.
16.24
Tito u Bjelovaru

Tito u Bjelovaru

Stanislava Koprivica-Oštrić
Institut za historiju radničkog pokreta SRH, 1978.
Croatian. Latin alphabet. Hardcover with dust jacket.
9.67
Što bi napravio Google?

Što bi napravio Google?

Jeff Jarvis

Find out why Google is the world's most successful and desirable company.

Profil International, 2010.
Croatian. Latin alphabet. Paperback.
6.68
Dugovi stvarnost i mit

Dugovi stvarnost i mit

George Macesich
August Cesarec, 1987.
Croatian. Latin alphabet. Paperback.
6.98
Izravni marketing

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Otokar Keršovani, 2003.
Croatian. Latin alphabet. Paperback.
10.98