Influence: The Psychology of Persuasion

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Tito izbliza

Mali brod na olujnom moru

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Realizacija: Umijeće uspješne provedbe poslova i projekata

Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.

Poslovanje u vanjskoj trgovini

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.