
Influence: The Psychology of Persuasion
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Marktforschung ist seit Jahrzehnten als eine Aktivität präsent, die bei der Geschäftsentscheidung hilft. Das Verstehen und Anwenden von Marktforschung ist zu einem wichtigen und ernstzunehmenden Bestandteil des Geschäftslebens geworden.
Classics of Yugoslav law
Hitler's book combines autobiography and political manifesto, laying the foundations of Nazi ideology. The work has been banned in many countries for promoting hatred, but it remains a historical document that reveals the origins of Nazi crimes.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.