Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded as the go-to text on the subject.
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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
Temeljni politički spis Marksa i Engelsa o klasnoj borbi, razvoju kapitalizma i ulozi radništva, s kritikom postojećeg društva i programom revolucionarnog preobražaja.