Economy • Marketing and propaganda

Influence: The Psychology of Persuasion

Robert B. Cialdini

Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded as the go-to text on the subject.

What makes the book so special is it’s not just a collection of academic studies on college students.

Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.

He distilled his findings down to six universal principles of influence which anyone can use in their daily life.

Graphics design

Tom McKeveny

Dimensions

23.5 x 15.5 cm

Pages

320

Publisher

Quill, New York, 1993.

Latin alphabet. Paperback.

Language: English.

ISBN

0-68-812816-5

No copies available

The last copy was sold recently.

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Marketing and propaganda • Management • University textbooks

Marketing malih i srednjih poduzeća

Nataša Renko, Ružica Brečić

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Školska knjiga, 2016.

Croatian. Latin alphabet. Paperback.

12.34 €

Economy • Education • University textbooks

Kako poslovati s inozemstvom

Ivo Andrijanić

A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.

Mikema, 1994.

Croatian. Latin alphabet. Paperback.

8.00 €

Economy • Marketing and propaganda • Management

Marketing-komuniciranje

Marcel Meler

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Ekonomski fakultet Osijek - EFOS, 1992.

Croatian. Latin alphabet. Paperback.

6.90 €

Economy • Sociology

Rad i samoupravljanje

Krsto Kilibarda

Krsta Kilibarda's sociological study from 1976 investigates the position of workers, motivation for work and the practical implementation of worker self-management in the Yugoslav social system.

Privredni pregled, 1976.

Serbian. Latin alphabet. Paperback.

7.55 €