
Influence: The Psychology of Persuasion
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Die wichtigste Lektion aus dem Buch „Außenhandel – Wie man im Ausland Geschäfte macht“ ist das Verständnis der internationalen Handelsbräuche, -bedingungen und -regeln.
Das Buch „Grundlagen der Unternehmensfinanzierung“ erläutert die wichtigsten Finanzkonzepte und Instrumente, die für Geschäftsentscheidungen erforderlich sind, einschließlich Kapitalmanagement, Investitionsbewertung und Risikoanalyse.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
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In Public-Private Partnerships, Policy Principles and Financing, E. R. Yescombe focuses on practical concepts, issues and techniques.