Influence: The Psychology of Persuasion

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Osnove političke ekonomije

​Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.

Teorije o višku vrednosti

Mali brod na olujnom moru

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Klasna borba i koncepcije razvoja

This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.