Influence: The Psychology of Persuasion

Ruska kapitalistička revolucija

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Put u humano društvo (od socijalizma ka komunizmu)

Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Gospodarsko pravo

Commercial law regulates legal relations between legal and natural persons who carry out economic activities and participate in the trade of goods, services, capital and labor within the framework of a market economy.

Klasna borba i koncepcije razvoja

This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.