Upravljanje marketingom
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
It is extremely current and interesting, because as new times bring new moments, new problems and challenges that companies face, this book follows and analyzes them. Namely, the book deals with situations from the modern business world exposed to constant market and technological changes. The book is full of short cases and practical exercises through which the mentioned topics are illustrated. In addition, the text also presents very current examples and problems of companies around the world, from whose business situations, problems and solutions one can learn and draw lessons.
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