Menadžment • Marketing i propaganda

Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Upravljanje marketingom pokriva sve nezaobilazne teme iz širokog područja marketinga koje je potrebno znati i sagledati prilikom kreiranja marketinških strategija i taktika.

Izuzetno je aktualna i zanimljiva, jer kako nova vremena donose i nove momente, nove probleme i izazove s kojima se suočavaju poduzeća, tako ih prati i analizira ova knjiga. Naime, knjiga obrađuje situacije iz suvremenog poslovnog svijeta izloženog stalnim tržišnim i tehnološkim promjenama. Knjiga je puna kratkih slučajeva i praktičkih vježbi kroz koje se ilustriraju navedene teme. Pri tome se kroz tekst iznose i vrlo aktualni primjeri i problemi kompanija diljem svijeta, iz čijih se poslovnih situacija, problema i rješenja može učiti i izvući pouka.

Original title

Marketing managemnt

Translation

Nikola Drašković...

Editor

Đuro Njavro, Mato Njavro

Dimensions

27 x 21.5 cm

Pages

900

Publisher

Mate d.o.o, Zagreb, 2014.

Latin alphabet. Hardcover.

Language: Croatian.

One copy is available

Condition:Used, excellent condition

Discounted price: 39.9735.97 €

10% discount is valid until 6/7/26 11:59 pm

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