Međunarodni ekonomski odnosi

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Strateški menadžment (14. izdanje)

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

Poslovna organizacija (drugo izmijenjeno i dopunjeno izdanje)

Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.

Tamna strana upravljanja ljudima

Istraživanje tržišta

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

Pravno okružje poslovanja

The book provides a comprehensive overview of the legal aspects of business, including contract law, commercial law, intellectual property law, competition and consumer protection, and the tax system of the Republic of Croatia.