Social Science

Management Olimpijskih igara

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Manifest komunističke partije

Karl Marx, Friedrich Engels

Marx and Engels’s foundational political text examines class struggle, capitalism and the working class, combining social criticism with a programme for revolutionary change.

Manjine u pluralističkoj demokraciji - od posebnih prava do zlouporabe

MARGINALNE GRUPE U ZNANOSTI

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Marksovo shvatanje čoveka

Erich Fromm

A philosophical and sociological study of Erich Fromm. The author reinterprets the thought of Karl Marx, emphasizing his neglected humanism, critique of alienation, and vision of liberation and full human development.

Marshall McLuhan : Nemate vi pojma o mojemu djelu!

Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.

Marx i marksizam