Social Science

Management Olimpijskih igara

Knjiga našeg uglednog ekonomista i olimpijca u kojoj se bavi ekonomskim aspektom Olimpijskih igara na kojima je i sam više puta sudjelovao kao sportaš i kao član službene delegacije HOO.

Manifest komunističke partije

Karl Marx, Friedrich Engels

Temeljni politički spis Marxa i Engelsa o klasnoj borbi, razvoju kapitalizma i ulozi radništva, s kritikom postojećeg društva i programom revolucionarne preobrazbe.

Manjine u pluralističkoj demokraciji - od posebnih prava do zlouporabe

MARGINALNE GRUPE U ZNANOSTI

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Marketing management / Upravljanje marketingom

Upravljanje marketingom vodeći je marketinški tekst jer njegov sadržaj i organizacija dosljedno odražavaju promjene u marketinškoj teoriji i praksi.

Marksovo shvatanje čoveka

Erich Fromm

A philosophical and sociological study of Erich Fromm. The author reinterprets the thought of Karl Marx, emphasizing his neglected humanism, critique of alienation, and vision of liberation and full human development.

Marshall McLuhan : Nemate vi pojma o mojemu djelu!

Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.

Marx i marksizam