Društveni marketing

Istraživanje tržišta

This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.

Menadžer na mafijaški način – priručnik za korporativnog Machiavellija

The world's oldest and best-organized conglomerate reveals management methods. The book avoids theoretical fantasies in presenting the management philosophy on which the Silent Empire was based through centuries of expansion and success.

Menadžment uredskog poslovanja (osmo izdanje)

The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.

The Islamic Revolution of Iran. A Sociological Study (Vol. I)

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Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.