Marketing and propaganda • Marketing and propaganda
Društveni marketing
Marcel Meler
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
An iconoclast, according to Gregory Burns, denotes a person who thinks unconventionally, subverts established norms and brings innovative ideas despite social pressures.
The world's oldest and best-organized conglomerate reveals management methods. The book avoids theoretical fantasies in presenting the management philosophy on which the Silent Empire was based through centuries of expansion and success.
Veble Commerce, 2005.
Croatian. Latin alphabet. Paperback.
9.46 €
Social Science • Management • Economy • Marketing and propaganda