Ekonomija • Marketing i propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Upravljanje marketingom vodeći je marketinški tekst jer njegov sadržaj i organizacija dosljedno odražavaju promjene u marketinškoj teoriji i praksi.

Prvo izdanje ‘Upravljanja marketingom’, objavljeno 1967. godine, uvelo je koncept prema kojem tvrtke moraju biti motivirane klijentima i tržištem. No, malo su se spominjale teme koje se danas smatraju fundamentalnima kao što su segmentacija, ciljanje i pozicioniranje. Koncepti kao što su vrijednost marke, analiza vrijednosti za klijenta, marketing baze podataka, e-trgovina, mreže vrijednosti, hibridni kanali, upravljanje lancem dobavljanja i integrirane marketinške komunikacije nisu bile niti prisutne u tadašnjem marketinškom vokabularu.

Original title

Marketing management - Analysis, planning, implementation and control

Translation

Vlasta Andrlić

Editor

Jasna Vukoja

Graphics design

Jasenka Lesnik-Gašpić

Dimensions

25 x 18 cm

Pages

929

Publisher

Informator, Zagreb, 1994.

Distribution: 2,000 copies

Latin alphabet. Hardcover.

Language: Croatian.

ISBN

9-53-170009-5

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Ekonomija • Sveučilišni udžbenici

Kaotika

Philip Kotler, John A. Caslione

Upravljenje i marketing u turbolentnim vremenima. Neophodan vodič poslovnim vođama koji nastoje preživjeti današnje ekonomske oluje, a žele i napredovati u neizbježnim turbolencijama sutrašnjice.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Paperback with dust jacket.

5.24 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €

Economy • Political journalism • Popular Science

Management Olimpijskih igara

Damir Škaro

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Mate d.o.o, 2012.

Croatian. Latin alphabet. Paperback.

11.00 €

Economy • Political journalism

Kriza i ekonomska politika

Dubravko Radošević

The works of the best Croatian economists in the field of politics and economics of economic development in Croatia were presented.

Jesenski i Turk, 2010.

Croatian. Latin alphabet. Paperback.

9.90 €

Economy

Nauka o finansijama

Hamid Filipović

"Science of Finances" by Hamid Filipović, edition from 1965, is a university textbook in the field of public finance and financial theory, used at economics and law faculties in the former Yugoslavia.

Veselin Masleša, 1965.

Croatian. Latin alphabet. Hardcover.

8.00 €

Economy

Momentum efekt

J. C. Larreche

Kako potaknuti izniman rast. Rijetke su tvrtke otkrile tajnu održivog visokog rasta-zamah. Te su tvrtke naučile kako stvoriti uvjete koji vode prema izuzetnom organskom rastu koji se hrani samim sobom, neprekidno poboljšavajući poslovanje.

24 sata, 2009.

Croatian. Latin alphabet. Paperback.

9.98 €