Marketing management / Upravljanje marketingom

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

The first edition of 'Marketing Management', published in 1967, introduced the concept that companies must be motivated by clients and the market. However, there was little mention of topics that are considered fundamental today, such as segmentation, targeting and positioning. Concepts such as brand value, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management and integrated marketing communications were not even present in the marketing vocabulary of the time.

Original title
Marketing management - Analysis, planning, implementation and control
Translation
Vlasta Andrlić
Editor
Jasna Vukoja
Graphics design
Jasenka Lesnik-Gašpić
Dimensions
25 x 18 cm
Pages
929
Publisher
Informator, Zagreb, 1994.
 
Distribution: 2,000 copies
 
Latin alphabet. Hardcover.
Language: Croatian.
ISBN
9-53-170009-5

One copy is available

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Upravljanje marketingom 1-2

Upravljanje marketingom 1-2

Philip Kotler

Classics of Yugoslav law

Informator, 1988.
Croatian. Latin alphabet. Paperback.
The book consists of two volumes
14.44
Kaotika

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.
Croatian. Latin alphabet. Paperback with dust jacket.
5.24
Osnove marketinga

Osnove marketinga

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

Mate d.o.o, 2006.
Croatian. Latin alphabet. Hardcover.
41.28
Financijsko pravo SFR Jugoslavije

Financijsko pravo SFR Jugoslavije

Vladimir Srb

This book deals with financial law and financial science.

Pravni fakultet, 1985.
Croatian. Latin alphabet. Paperback.
9.98
Utjecaj organizacijskih varijabli na uspjeh programa unapređenja poslovnih procesa

Utjecaj organizacijskih varijabli na uspjeh programa unapređenja poslovnih procesa

The book Influence of organizational variables on the success of the business process improvement program by prof. Ph.D. sc. Marina Buble analyzes how strategic, structural and human resources affect the success of business changes.

Ekonomski fakultet Sveučilišta u Splitu, 2010.
Croatian. Latin alphabet. Paperback.
12.00
Japanci dolaze : uzajamno dejstvo multinacionalnog biznisa i politike

Japanci dolaze : uzajamno dejstvo multinacionalnog biznisa i politike

Joši Curumi
Beogradski grafičko-izdavački zavod, 1982.
Serbian. Latin alphabet. Paperback.
4.99