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Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.